By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
By Creativebrief
Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
Created by W+Ks in-house Social first hub, BODEGA. Ford Passenger Princesses Collection: A series of accessories designed to help your han…
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The advertising industry has embraced a summer of chaos and imperfection
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift
Industry leaders discuss how to maintain authenticity in influencer marketing
By PrettyGreen
British precision sports brand Castore is championing to keep Andy Murray present in SW19 forever – to have the 1.3 mile road leading to the…
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Fake Travis Kelce lookalike buying Nice wine racked up over a million views on TikTok
Charli XCX performed to celebrate the new collection and mark the start of a ‘brat’ autumn
Clare Turner, Chief Commercial Officer at Pearl & Dean on how Wicked is casting a spell on brands in 2024
Gen Z are challenging marketers to be more creative and brands to be more in tune with culture
Reactive media can be a powerful tool for driving cultural currency and brand growth, here's how brands can capitalise on this trend
Fuelled by a continuous churn of ‘microtrends’, short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco
Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy
Chelsea Women’s new kit leans into punk culture and celebrates the acceleration of the women’s game.
The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience
The ‘Get Loose’ campaign embraces denim and self expression
The musical pair drive to the Ovo arena to promote sustainability in a new campaign from The Romans
Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …
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To launch AXE’s ‘Fine Fragrance Collection’ in Spain & Latin America, we created a music video in collaboration with DJ and Producer, Bizara…
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By adam&eveDDB
A new masterbrand platform brings together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year history. 'Bri…
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Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment
The music campaign tells men to smell their age and embrace their own scent
Female leaders use their own experiences to understand and then shape culture at TEDxGreekStWomen
The new campaign created by Anomaly successfully fuses craft and culture
The music campaign tells men to smell their age and embrace their own scent
Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane
How advertising mirrored the month of innovation and creativity
At VIRTUE, we're committed to reshaping the narrative around motherhood, fostering open conversations, and advocating for equity for working moms. Our latest research from our foresight arm PIGEON, "Mommy Culture Needs a Reboot," dives into the realities of modern motherhood—celebrating its joys while addressing the overlooked challenges that can affect a mother's well-being.
Struggling to keep up with the fast-paced online culture? At That Lot, we understand the chaos of social media. Introducing our first Unskippable White Paper: It’s a Flex! This guide helps brands navigate the social landscape, from understanding online culture to embracing AI and social guidelines. We offer tips to avoid the cringe abyss and join relevant discussions. Even we get puzzled by some trends, but our experience can help you find your flex in the social world.
Created and produced by Wonderhood Makers, Waitrose is mixing up some noughties nostalgia by bringing together pop icons S Club and one of t…
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The Farmonic Orchestra uses humour to showcase the star-quality produce used in Ginsters’ cornish pasties
The Brännboll gaming range has been designed to meet the evolving needs of modern gamers
The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.
JD Sports' 2024 Christmas campaign, ‘Family’, strips back the decorations to reveal what really makes this time of year so special documenti…
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Coral's second campaign celebrates all types of football fans - from armchair experts to passionate pensioners, and continues Coral’s tonal …
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Celebrating 50m customers, the two-day event capitalises on popular culture to bring consumers in and offer a chance to see a host of famous faces.
Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.
Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.
Paul Greenwood, Global Head of Research & Insight at We Are Social, on making the internet fun again.
If we can involve more questioning of representation we can start changing it for the better, writes Wonderhood Studios’ Eddy Yan.
Social media platforms face an inflection point as calls for regulation grow louder.
From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.
More than 60 counties had an election in 2024, making it the biggest election year in history.
Alarmist rhetoric of ‘cancel culture’ marketers must remain bold in the face of backlash.
A lesson in the art of authentic connection, fandom, and consistency.
If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
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