By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
By Creativebrief
Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
Created by W+Ks in-house Social first hub, BODEGA. Ford Passenger Princesses Collection: A series of accessories designed to help your han…
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The advertising industry has embraced a summer of chaos and imperfection
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift
Industry leaders discuss how to maintain authenticity in influencer marketing
By PrettyGreen
British precision sports brand Castore is championing to keep Andy Murray present in SW19 forever – to have the 1.3 mile road leading to the…
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Fake Travis Kelce lookalike buying Nice wine racked up over a million views on TikTok
Charli XCX performed to celebrate the new collection and mark the start of a ‘brat’ autumn
Clare Turner, Chief Commercial Officer at Pearl & Dean on how Wicked is casting a spell on brands in 2024
Gen Z are challenging marketers to be more creative and brands to be more in tune with culture
Reactive media can be a powerful tool for driving cultural currency and brand growth, here's how brands can capitalise on this trend
Fuelled by a continuous churn of ‘microtrends’, short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco
Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy
Chelsea Women’s new kit leans into punk culture and celebrates the acceleration of the women’s game.
The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience
The ‘Get Loose’ campaign embraces denim and self expression
The musical pair drive to the Ovo arena to promote sustainability in a new campaign from The Romans
Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …
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Created by W+Ks in-house Social first hub, BODEGA. Ford Passenger Princesses Collection: A series of accessories designed to help your han…
Read More
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