We're a creative agency dedicated to telling the truth and telling it well.
A Truth Well Told - our guiding principle since 1912 - underpins everything we do.
It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency.
And it allows us to do what we do best: help brands earn a meaningful role in people’s lives.
We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard.
Proudly part of McCann Worldgroup. #ATruthWellTold
The new campaign shows Just Eat as the go-to for all ordering and convenience moments showcased by enchanting animals personifying everyday customer needs. It serves as Just Eat’s new and fresh UK retail platform, while ‘Did Somebody Say’ remains the app’s global brand platform.
To develop the next chapter of Just Eat Takeaway’s ‘Did Somebody Say’ brand, we enlisted pop icon Christina Aguilera and rising hip-hop star Latto to front the online food ordering and delivery company's latest global campaign together.
Sky Sports has remixed Stormzy track Shut Up to create Keep Up as it promotes its coverage of the Barclays Women's Super League football tournament. Stormzy's cousin Nadia Rose performs the track and is joined by well-known grime artists such as Yungen, Stefflon Don.
We partnered with The All England Lawn Tennis Club to celebrate the stars of tennis, ahead of The Championships 2023 by featuring a historic series of incredible 'like never before' moments at SW19, set to the electrifying soundtracks of hip-hop and electronic DJ Hudson Mohawke.
The returning pre-loved fashion partner of Love Island celebrated the latest series launch with a new multi-channel campaign, which encouraged shoppers to ‘Couple Up With Pre-loved’. The campaign gave a twist to the hunt for pre-loved, while communicating a powerful message.
Just Eat once again coupling up with Love Island for 8 weeks of sun and romance. Now in its 4th year, the partnership saw the return of the ‘Get stuck in’ sponsorship campaign heroing Just Eat’s branded restaurant partners and introducing a few more through loveable characters.
In response to the racist abuse several of the England players received at the Euros in 2021, we collaborated with Show Racism the Red Card to create ‘Fabric of England.’ An initiative celebrating the rich diversity & cultural tapestry of the England football team.
Joshua Ribera aka Depzman returns from the dead in an emotional deepfake music video commissioned by The Joshua Ribera Foundation, the charity that combats knife crime in his name. In partnership with SBTV, the video was endorsed by Jamal Edwards before he passed away in Feb 2022
We teamed up with MysteryVibe and HANX to launch a limited edition of 3-way crackers. A light-hearted and cheeky product innovation for those who dream of bringing mystery to the bedroom, designed to be pulled by three people at once and contains provocative gifts!
We launched a new brand campaign for TSB. Starring new brand character Tiny, the campaign reassures people that the financial elephant in the room needn’t be scary when you talk to TSB’s Money Confidence Experts, who help individuals feel more confident with their money.
Shreddie For Anything stars Nick Knowles in a series of comical films for the UK’s adored cereal brand. Shreddies delivered a provocative campaign to keep Shreddies ahead of the breakfast game through a tongue-in-cheek, uplifting brand-building campaign with humour at its core.
We worked with McCann Health London and online plant retailer Plant Drop to launch “Smart Plants”. Referring to open-source NASA data, Smart Plants redefines the way we shop online for houseplants - not for their looks but for their smart, pollution-absorbing properties.
The next phase of the See My Pain platform with Nurofen, raises awareness of the reality of the Gender Pain Gap. Featuring imitation medicine products mimicking what women have heard when expressing their pain, the campaign fights to eradicate gender bias in healthcare.
Food delivery giant Just Eat Takeaway delivered joy once more by enlisting pop sensation Katy Perry to take its ‘Did Somebody Say’ platform global.?The new brand platform celebrates the excitement and anticipation that is felt when the idea of ordering food is suggested.
We launched 16th Century Life Expectancy with UK Black Pride to raise awareness of the dangers of misinformation spreading about the Black trans community, through a series of portraits furthering the project's mission of bringing to life the UK Black trans experience.
‘Buy a Thing, Sell a Thing’ lands as more people are looking for ways to live more sustainably, and as millions of active sellers on eBay are doing their bit for the environment - by selling things they no longer user. This initiative sets the precedence for eBay going forward.
Inspired by the cultural conversation around the strain placed on friendships by lockdown, 'Sticking Together' tells the touching through-the-ages story of two women's friendship over the course of 30 years and many shared roasts.
Born from a merging of the worlds of science and music, the Tune Out Pain project presents a unique track - 'All of Us', which can be listened to to inspire mental strength to dissociate from pain in those experiencing it. Just in time for Pain Awareness Month!
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