A creative agency helping brands put real people first.
By Weirdo
To spotlight lululemon’s community work, we ditched sob-stories for some fun. Our social-first series celebrates coaches fighting to make fitness more inclusive. Filmed mostly on iPhone, Ep.01 features coach Andy using BSL to make CrossFit inclusive for Glasgow’s Deaf community.
By Weirdo
Changing the game for people living with blood cancers. Without diverse, young representation on the Anthony Nolan stem cell register, many have no chance of finding a donor. To recruit their millionth sign-up, we created 1 Million United - the team every young man needs to join.
By Weirdo
Expanding representations of football fandom. From pregnancy to disability. Young to old. As part of our launch of Arsenal's 24/25 home kit, we took over outdoor sites en route to the club's stadium, creating a city-wide portrait of the club's diverse fanbase.
By Weirdo
20 years ago Arsenal went 49 matches without ever losing a game. Our brief was to take this history and create new relevance with a younger audience. So, we found 49 supporters, each born on one of the 49 matches. Now 20 years old, they represent a generation born invincible.
By Weirdo
Celebrating North London’s global cultural impact for Arsenal's latest kit launch. Our youth-focused campaign is designed to amplify boundary-pushing musicians from the club's local area and features cameos from a host of famous faces from across TV, film and music.
By Weirdo
To launch Arsenal's new 00s-inspired Retro Collection, we parachuted in former player Ray Parlour as the club's new Creative Director. We released a behind-the-scenes mockumentary on the same morning we opened a pop up store in Soho, with queues down the street.
By Weirdo
Arsenal were launching their Away Kit whilst on tour in the USA, and tasked us to celebrate overseas supporters without alienating UK fans. We created a fictional faraway neighbourhood called Little Islington — a mix of North America and North London. The result: record sales.
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