Trend
Better together: Unlocking brand success through marketer-agency collaboration
By Helen James
The Forsman Fusion podcast aims to encourage frank and honest conversation with brand marketers.
Trend
Why the industry needs to start trusting freelancers and treating them with respect
By Aimee Luther
Freelancers are the industry’s ‘lifeblood’ and ‘unfair advantage’, we must treat them better, writes Aimee Luther.
BITE Focus
‘Diversity drives creativity and business performance’
By Nicola Kemp
Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.
Trend
Pepsi Max clocks out for Christmas
The brand’s festive campaign encourages audiences to relax with a drink as the year draws to a close.
Trend
Value based pricing is about changing the conversation, not the pricing approach
By Ali Morgan
Ali Morgan advocates for a better understanding of clients and their needs to redefine value.
Trend
Puma launches new podcast in sustainability push
By Nicola Kemp
Puma is launching Green Flags, a five part series hosted by Lioness Maya Le Tissier.
Trend
Nigella Lawson launches Greggs’ first Christmas advert
Leaning into British culture, the festive spot aims to give Greggs a bigger slice of consumers’ Christmas spending.
Trend
The best Christmas ads could be set in June
By Keilan Grant and Ben Parmenter
Keilan Grant and Ben Parmenter at Truant on why Christmas ads don’t always need to be Christmassy.
Trend
Christian Aid launches Christmas appeal with a song
‘Hold on to Hope’, by Jords featuring Insignia, raises money for communities affected by conflict.
Trend
The power of authentic storytelling in PR
From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic storytelling.
Trend
Weightmans’ campaign brings emotion to B2B marketing
By Nicola Kemp
‘See the Possibility’ is the law firm’s first ever brand campaign.
Trend
Not all heroes wear capes: Addressing the gender health gap
By Eimear Allen
Understanding the menopause can help pharma marketers better engage healthcare professionals.
Trend
McDonald’s lights up Christmas will feel-good spot
By Nicola Kemp
The Gift of McDonalds, created by Leo Burnett, is designed to encourage consumers to escape the Christmas chaos.