Thought Leadership
Stress, simplicity and setting the pace
By Nicola Kemp
BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.
Thought Leadership
Top 10 Voices Reads of 2024
By Nicola Kemp
In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.
Thought Leadership
BITE’s Top Marketing Moments of 2024
2024 proved the power of doing things differently.
Thought Leadership
Creativity comes in many forms
BITE rounds up the best creative work of 2024.
Thought Leadership
How to break through to audiences
At Focus, leaders from the film industry share how an audience-first approach is essential to success.
Thought Leadership
2024: A year in questions
BITE’s big question round-up underlines the importance of being curious and asking the right questions.
Thought Leadership
Three Things on a Thursday: Feeling frazzled, Hus of Frakta and finding joy in experiences
BITE’s new weekly series rounds up the must-read articles of the week.
Thought Leadership
Three Things on a Thursday: Wicked, Stepping into the Spotlight and representation
By Nicola Kemp
BITE’s new weekly series rounds up the must-read articles of the week.
Thought Leadership
Stepping into the Spotlight: Prioritising progress
The IPA Stepping into the Spotlight event offered a moment of reflection as well as practical insights on how to shape a better workforce.
Thought Leadership
How can the industry bring the joy back to Christmas advertising?
Brands have an opportunity to provide some light relief and fun as 2024 draws to a close.
Thought Leadership
Three Things on a Thursday: Consistency, innovation, and hope
BITE’s weekly series rounds up the must-read articles of the week.
Thought Leadership
‘Progress over perfection, movements over moments’
At Outvertising Live 2024 leaders shared insights on how to create a more LGBTQIA+ inclusive marketing industry.
Thought Leadership
Creativebrief launches Diversity Drives Creativity Report 2024
By Nicola Kemp
The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.
Thought Leadership
Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs
BITE’s new weekly series rounds up the must-read articles of the week.