Thought Leadership
Creativebrief unveils the trends shaping modern marketing
The Industry Insights 2024 report explores the topics on marketing leaders minds today
Thought Leadership
Advertising Association and Media Smart publish political advertising guide
By Nicola Kemp
New research shows people are less likely to trust political advertising compared to commercial advertising.
Thought Leadership
Effie UK teams with Creative Equals to explore the link between diversity and effectiveness
By Nicola Kemp
The partnership will explore the link between workforce diversity and marketing effectiveness.
Thought Leadership
How can brands prepare for a summer of sport?
Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport
Thought Leadership
Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?
As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change
Thought Leadership
Women's sport ‘second mover’ advantage
Industry experts consider how to leverage the power of brand to drive growth for women's sport
Thought Leadership
Stepping into the spotlight
Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent
Thought Leadership
Should creative businesses do more to drive happiness?
By Nicola Kemp
To mark International Day of Happiness we asked if the creative industries should do more to prioritise staff happiness
Thought Leadership
Feminism isn’t just a women's issue
Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire
Thought Leadership
Sustainable Advertising: A rewarding choice of career?
By Matt Bourn and Sebastian Munden
The Advertising Association’s Communication Director Matt Bourn and Ad Net Zero’s’ Chair Sebastian Munden on why embracing sustainability is crucial to attracting and retaining talent
Thought Leadership
International Women’s Day demands deeds not words
By Nicola Kemp
In the second part of our series industry leaders ask if 2024 will be the year of communication through demonstration
Thought Leadership
IWD needs communication through demonstration
By Nicola Kemp
We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day
Thought Leadership
Are leaders underestimating the impact of generative AI?
By Nicola Kemp
Industry leaders have their say on the AI revolution
Thought Leadership
Are brands doing enough to consider cultural context within the work?
By Nicola Kemp
In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.