By Nicola Kemp
The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.
BITE’s new weekly series rounds up the must-read articles of the week.
By Nicola Kemp
The awards, hosted at the University of Westminster, celebrate the leaders making a genuine difference in marketing.
By Nicola Kemp
In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.
By Nicola Kemp
The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.
Industry experts weigh in on the marketing lessons from the historic US election result.
By Nicola Kemp
Research from the Advertising Association and WARC reveals a 7.8% increase in advertising spend as brands raise the bar.
By Nicola Kemp
We ask industry experts if brands will be embracing light relief this Christmas season.
By Nicola Kemp
We asked industry leaders how smart brands can better play the long game in the wake of today’s historic budget.
Sadira E. Furlow, Chief of Global Brand and Communications at Tony’s Chocolonely, shares the power of carving your own path on Behind the Face of Success.
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
How advertising mirrored the month of innovation and creativity
By Nicola Kemp
We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause
The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative consistency
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