Thought Leadership

Three Things on a Thursday: Reflection, responsibility and double standards

By Georgie Moreton

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Social media is this generation’s smoking

By Nicola Kemp

Industry leaders have their say on the impact of social media on children’s mental health.

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Thought Leadership

Putting people first

By Georgie Moreton

The IPA’s gathered industry leaders to consider how to prioritise people and their wellbeing in an increasingly polarising world.

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Thought Leadership

Three Things on a Thursday: Overwhelm, wellness and escapism

By Nicola Kemp

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Marketing moments of love

By Georgie Moreton

Valentine’s Day might be over but brands can celebrate love year round.

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Thought Leadership

Three Things on a Thursday: Perfect partnerships

By Jeevan Georgina Hammond

Brands, icons, and sports teams pairing up to create great work.

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Thought Leadership

Lead conference focuses on trust, technology, talent and growth

By Georgie Moreton

Growth topped the agenda at the Advertising Association, IPA and ISBA’s flagship Lead conference.

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Thought Leadership

Advertising Association to work with government on HFSS regulation

By Nicola Kemp

Speaking at the Advertising Association’s LEAD summit, Chris Bryant, Minister of State for Media, Tourism and the Creative industries, pledged to offer proportionate regulation.

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Thought Leadership

Three Things on a Thursday: Advertising’s superpower and the Super Bowl

By Georgie Moreton

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Three Things on a Thursday: Future mums, cultural power and brandless branding

By Nicola Kemp

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Gen Z talent is exactly where you expect it to be: TikTok

By Andy Ryan

The new battleground for recruiting talent is TikTok writes Andy Ryan, Co-Founder of Komodo.

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Thought Leadership

Where are you finding your creative light in the dark days of January?

By Nicola Kemp

When a month feels like a year, we asked industry leaders how they are fuelling their creativity in January.

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Thought Leadership

Does the lack of transparency surrounding brand safety risk eroding trust in marketing?

By Nicola Kemp

Amidst the increasingly wild west of social media, industry leaders address a brand safety tipping point.

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Thought Leadership

Three Things on a Thursday: Embracing the potential of new

By Jeevan Georgina Hammond

From finding creativity to Apple TV+’s Severance pop up, BITE rounds up its must-read articles from the past week.

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