In the dynamic landscape of global aviation, the launch of Riyadh Air, Saudi Arabia's new national airline, was not merely a milestone; it was a beacon of royal ambition and national pride.
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While Buchanan’s was good at building brand associations to aspirational at-home occasions, it was not providing solutions for shoppers planning real gatherings of friends and family. Therefore we created a series of mid-funnel content for planning and consideration channels.
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Raising awareness for the Budweiser and Sir Peter Blake collaboration, making art accessible and showcasing Budweiser's role in popular culture. We launched the world's first fridge frame, offered an interactive experience, and generated over 20 pieces of coverage.
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By Jellyfish
Netflix’s infamous gentlemen thief, Lupin returned for a 3rd series after a 2 year hiatus. The long wait and saturated entertainment market meant it was imperative to re-spark viewer engagement and introduce the franchise to untapped audiences.
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As Chanel took over Manchester for its annual Metiers D'Art show, McCann Manchester and Aldi capitalised on the moment with a PR stunt that included a Kate Moss look-a-like. The stunt created a social media frenzy with fashion fans shocked that Kate Moss had been spotted shopping
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In the UK, 18 people die from suicide each day, we wanted to change this and raise awareness about life saving services. Shirley Ballas agreed to tackle her fear of heights and take to the skies. We launched an earned media strategy which would lean on Shirley's experience.
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By Jellyfish
Amazon Fashion wasn't front of mind for Gen Z and Millennial shoppers when it came to summer or travel wear. Jellyfish were challenged to position Amazon Fashion as the go-to destination in 2023 for summer and travel gear for Millennials and Gen Z in UK/DE/FR/IT/ES markets.
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We were on a mission to make roads safer for everyone, with a particular focus on addressing the issue of drink driving. As a result, we developed a unique approach and introduced the world's first breathalyser toothbrush. This tool encourages individuals to reconsider.
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FREECUTHBERT: How a single tweet sparked a campaign that became Aldi’s biggest ever news story and turned the tide against M&S in the ‘case of the copy-caterpillars’.
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Nearly 50% of British Internet users cite they’ve been harassed online. Social media improved our lives however, the online anonymity has empowered mobs of justice warriors and led to the rise of cancel culture. We wanted to create a campaign that helped educate around the issue.
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By Croud
In a crowded space with global competitors already well established in the market, Croud were tasked with generating awareness and intent, across key target audiences to showcase the best of British content.
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Developing a communications plan to amplify the launch of Taylor's 2023/2024 “Port Season”
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Startup Luna Daily is on a mission to smash the barriers between fem care and body care. In a culture of miseducation, mass health problems, and vulva shame, we needed to get the world comfortable with the word ‘vulva’ and increase brand awareness of Luna in a disruptive way.
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Three UK launches new campaign encouraging customers to ‘Live Your Best Phone Life’ with the UK’s Fastest 5G Network
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If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.
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