Case Studies

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Case Study

Black Arsenal Untold

By Weirdo

The impact of Black supporters' on the culture of Arsenal FC is undeniable, but often undocumented. So this Black History Month, we helped archive this untold history. By collecting and sharing stories from Black supporters, tales at risk of being lost forever are now preserved.

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Case Study

We Are Family

By adam&eveDDB

Celebrating the joyful reality of family teatime with a long-term brand platform "We Are Family".

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Case Study

'This Is How We Do It' for Xbox

By McCann London

To launch Xbox’s Adaptive Joystick and Thumbstick Toppers, McCann London created the "This is How We Do It" campaign with an inclusive focus on accessibility. Unveiled at Gamescom, the campaign spotlighted individuals with limited mobility experiencing gaming in their unique ways

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Case Study

Cats Lose Their Cool

By adam&eveDDB

As research reveals that cat owners poke fun at their cats’ independence and coolness, our campaign plays on common pop culture tropes to position cats as aloof and too ‘cool’ to spend time with their owner - until the irresistibility of Temptations breaks through...

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Case Study

#FordBSLCovers

By Wieden+Kennedy London

Ford UK launched the "#FordBSLCovers" campaign to promote British Sign Language and its BlueCruise hands-free driving technology. In partnership with the British Deaf Association, the campaign highlights the Mustang Mach-E's features while raising awareness of the Deaf community

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Case Study

This My Space This is ME45

By T&Pm

E45's groundbreaking partnership with the trans community transformed their brand. This award-winning campaign, born from genuine understanding and driven by inclusive research, not only celebrated trans women's skincare journeys but also fuelled business growth.

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Case Study

Replace Less, Save More

By VML

Replace Less, Save More channelled the power of humour to generate consideration and increase market share for Procell’s longer-lasting batteries.

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Case Study

Transforming Three UK’s Brand from “Peter Pan” to Grown-Up

By Wonderhood Studios

The following paper is a ‘coming of age’ story for Three: a perennial youthful challenger in the UK mobile market since launching in 2003.

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Case Study

H&M - Placing Search at the Heart of Customer Experience

By Digitas

In response to the pandemic’s surge in online shopping, Digitas helped H&M transform its online business by shifting to a digital native strategy, resulting in triple the targeted incremental revenue and a huge increase in non-brand keywords ranking on.

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Case Study

DOUBLING MARKET SHARE WITH LOWEST SPEND IN CATEGORY

By House 337

Growing the market share of a digital first brand.

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Case Study

KhairKhwah and FCDO ""How a "well-wisher" transformed family planning in Pakistan"

By M&C Saatchi

This is our case study on our work on family planning in Pakistan for our client the FCDO, specifically their DAFPAK programme (Delivering Accelerated Family Planning in Pakistan).

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Case Study

LNER "Progress after the pandemic"

By M&C Saatchi

In 2020, COVID-19 hit rail travel hard. Travel restrictions cost LNER (London North Eastern Railway) 17.5m annual journeys in the year after the pandemic hit, resulting in people feeling stuck. We would create an enemy out of this feeling, placing LNER as an antidote to ‘stuck'

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Case Study

Yakult

By Quiet Storm

How the science of wellbeing delivered premium-priced sales success for Yakult

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Case Study

Reinventing Iconic Ordnance Survey to Inspire a Whole New Generation

By Walker

Ordnance Survey was once one of the UK’s biggest brands, and renowned for their expertise in paper maps. However, with an ageing customer base and rapidly decreasing awareness, we needed a complete brand overhaul.

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Case Study

British Airways ‘A Royal Welcome’

By W Communications

Following the pandemic, W Communications and British Airways orchestrated a Royal return to transatlantic air travel after 604 days of restrictions.

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