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Malibu teams up with Tom Daley for safety campaign

Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance

Jeevan Georgina Hammond

Editorial Assistant Creativebrief

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Malibu

Malibu and Tom Daley have launched a new campaign entitled 'Don't Drink and Dive' to raise awareness of the dangers of drinking alcohol in/around water, in partnership with The Royal Life Saving Society UK.

Agency:
Wieden+Kennedy London, London

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