LOLA MullenLowe is a creative agency based in Madrid, built from world-class international talent.
LOLA MullenLowe is ranked among the Top 10 European Agencies of the Decade by Cannes Lions, and was named 'Best Agency in Spain' in 2022 and 2023, aswell as Cannes Lions Agency of the Year - Classic, by Track in 2024.
We are part of MullenLowe Global network (part of IPG), a creatively driven integrated marketing communications network, present in 55 markets.
To launch AXE’s ‘Fine Fragrance Collection’ in Spain & Latin America, we created a music video in collaboration with DJ and Producer, Bizarapp (known as BZRP), where 3 first dates are all enhanced by the power of BZRP in a fragrance. OOH, activations & social media will follow.
Different markets have different taste preferences, but the joy of unwrapping a Cornetto is universal. Cornetto has made this ritual the star of its summer campaigns globally, to celebrate a product experience that unites everyone, through a handcrafted OOH campaign.
We noticed Arsenal's new away kit looked very similar to the iconic LYNX Africa can. So we gave our fans what they wanted - a Lynx Africa away kit edition. What makes it special? Absolutely nothing. Same colours, can & fragrance as always. An accidental multi million quid collab.
Do you really know how good Talenti gelato is? We'll let the one and only Bradley Cooper tell you. 'Raise The Jar', our latest campaign for the #1 best-selling gelato brand in the U.S, celebrates what makes Talenti special.
Can the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with an enemy: power cuts. To help shopkeepers face the daily power cuts, Wall’s decided to change its most effective media for the first time in over 100 years to develop the Solar Priceboard.
As part of 'The Power of a Fragrance' campaign, LYNX presents 'Robbery' & 'Funeral'. In 'Funeral' the fragrance of the deceased sets off an entirely unforeseen chain of events at a somber funeral. The bold, multi-market campaign taps into the trend of dark humor and absurdity.
With a rich history of using its fragrances to ignite attraction, LYNX presents 'The Power of a Fragrance', featuring two films: 'Robbery' & 'Funeral'. The multi-market campaign taps into the rising trend of dark humor, where the fragrance leads to some unexpected plot twists...
We recreated some of the most iconic moments in sports history, demonstrating how the winners are always the ones who got dirty. OOH located in front of parks, sports academies and schools, aims to inspire the next generations of athletes to embrace dirt and give it their all.
Come aboard Magnum’s Pleasure Express and discover a new range of ice creams, with new flavour innovations. Within this surreal train, a modern remake of Iggy Pop’s 'The Passenger,' featuring Siouxsie Sioux, accompanies passengers as they explore three enticing flavors.
In the US, one person dies approximately every 30 minutes due to opioid prescription overdose. So Bayer’s Aleve has partnered with Mothers Against Prescription Drug Abuse (MAPDA) to launch a campaign that provides advice on pain management from another type of 'pain expert'.
Revealing a bold change in direction for its successful Dirt Is Good platform, this touching film starring Bukayo Saka elevates Persil from the functional, and follows the journey of a young Arsenal fan whose prized shirt, signed by Saka, falls victim to an unexpected villain.
'Find Your Summer' encourages everyone to seek moments of sunshine amid the harsh winter and relish them while enjoying a Magnum. OOH identifies geo-located spots using weather data where moments of summer can be found and customers can find their summer and enjoy a Magnum.
Magnum faced a challenge when consumers began considering store-brand imitations as ‘Magnum-like’ ice creams. The campaign reminds Magnum lovers everywhere to 'stick to the original', and includes TV, OOH, print and POS.
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