Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with and help build great brands like Nike, Ford, and TK Maxx.
We produce provocative, culturally influential work – reflected in our inclusion in Fast Company’s Most Innovative Company in Marketing and Advertising for the past six years.
We also work hard to create an environment that encourages and supports people of all kinds to do their best and are proud to be named in The Sunday Times’ Best 100 Small Companies to Work For, the UK’s only creative agency to make the list.
W+K London also includes NOT Wieden+Kennedy, our in-house standalone design studio.
And Bodega, our culture-obsessed social-first creative studio.
No one has given more to their sport. Or left it all on the court every single time. Rafael Nadal showed us what it takes to be the greatest. It only takes everything.
Charge Around The Globe is a 3-part docu-series following record-breaking traveler Lexie Limitless as she drives 30,000+ km across 6 continents in an EV, showcasing its power and her spirit of adventure. https://www.amazon.co.uk/dp/B0DKPYKCL2
Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. “Crush expectations” by Wieden & Kennedy London is being led by a 30-second ad designed to showcase that plant-based food isn’t always light, delicate and lacking in flavour.
Malibu and Tom Daley have launched a new campaign entitled 'Don't Drink and Dive' to raise awareness of the dangers of drinking alcohol in/around water, in partnership with The Royal Life Saving Society UK.
Created by W+Ks in-house Social first hub, BODEGA. Ford Passenger Princesses Collection: A series of accessories designed to help your hands look iconic while the car drives itself. We partnered with Jacob Torres of Sketchy Visuals. https://www.instagram.com/p/C9_8oa7IUtv/
The legend is back. An icon rewired, the New All-Electric Capri. Embrace the future with a nod to the past. Directed by Anton Tammi (Famous for The Weeknd’s ‘Blinding Lights’ music video) and featuring music track ‘74 is the new 24’ by Giorgio Moroder.
In collaboration with the British Deaf Association, the social-led campaign #FordBSLCovers highlights the future of driving. Ford's BlueCruise feature on its Mustang Mach-E, is the UK's first, leading assisted driving tech. Delivered by BODEGA, W+K London's in-house social hub
Their irrational love for sauces has turned into a full-blown obsession, some might say they’re ‘obsauced’. Introducing "Every Sauce" – a limited edition Heinz sauce created to promote their entire Flavours range.
Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a scrum of defending players in the rain and dribbling through them with ease into bright sunshine.
Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júnior. Directed by Sam Pilling through Magna Studios.
Designed to pay tribute to the brand’s biggest fans, bringing several of their tweets to life. Heinz picked “the most creative tweets” as loglines to help illustrate their love for the mayonnaise. Directed by Mike Skrgatic and James Allen through Art Practice.
UK band Metronomy released a gentle, melodic track with an emotive video directed by Lucas Reis via Immigrant Studio, co-funded by W+K London, where Reis is Creative Director. Swing shots feature altering backgrounds on an LED screen, with practical light changes and props.
Old Spice encourages men to move on from their teenage selves with a new campaign film that illustrates how the brand can provide a clean break with awkward adolescence. The ad was directed by Biscuit Filmworks’ Andreas Nilsson.
Kahlúa offers up an expresso martini as an alternative celebratory drink for those who are ‘bored of stout’. By Derry Girls director Michael Lennox, starring popular Irish TikTok father-son Tadhg and Derry Fleming, plus Ian Ryan, stout aficionado and founder of Beautiful Pints.
Introducing SeedSaga - the first seed packs to grow plants from your favourite games. We've partnered with Guild Wars 2, the award-winning MMORPG, to create packs with an ultra rare collectable card that fold out into a soil card with benefits of the plant IRL and in game.
The campaign also features a series of digital, social and digital out-of-home executions, featuring Dua Lipa and Daisy Jones & the Six. The posters juxtapose musicians from Amazon Music and shows from Amazon Prime Video with items people can purchase on Amazon Prime.
Amazon considers new beginnings in a series of films that position Prime as a source of inspiration. "Double Shot Dad" features a tired new father. While watching Amazon Original series The Boys, he is inspired to improve his coffee-making to unlock some superpower energy.
Amazon considers new beginnings in a series of films that position Prime as a source of inspiration. "Concrete Jungle" follows an isolated woman who discovers a passion for gardening and growing after moving to a new city.
TK Maxx is back on the farm where our farmers have gone all out to spoil all their furry and feathery loved ones.
Anger. Pain. Suitcases. Tears. Beanz. Directed by Steve Rogers through Biscuit Filmworks x Revolver. Created by Juan Sevilla, Joe de Souza, Chelsea Thorley, and Hannah Fortune.
The campaign represents a bold new direction for KAHLÚA. We welcome you to the land of telenovelas starring Salma Hayek! Salma urges viewers to ditch drab libations in favor of something bold, like a Kahlúa espresso martini. The second film is COUCH > https://www.youtube.com/wa
There’s no place like Homesense. A place you can get big brand homeware for small prices. Directed by Max Siedentopf at Riff Raff. + Candles: https://youtu.be/eYqD1jVsSa0 + A lot more - https://youtu.be/hZTS5SMVdpQ + Kitchen: - https://youtu.be/FUJoiGiFViA
Everyone knows there’s no deal like a TK deal. He knows, she knows, they know, you know, even our intergalactic friends know… TK Maxx celebrates the deals people can get in its stores amid the cost-of-living crisis.
Introducing the new Samsung Galaxy Watch6 in an unexpected, irreverent way, the platform ‘Know your health inside out’ introduces key features in a simple, unexpected way, bringing to life the internal organs of a Watch6 wearer as endearing, ownable animated characters.
Featuring the freshest up-and-coming DJs in the game collabing with their favorite Malibu cocktail. That’s right. Beats made from cocktails.
Despite recent record-setting attendance and improving coverage, women’s football still doesn’t get the attention and cred it’s earned. With Nike, we've created a campaign that brings WWC to the center of attention and hypes culture with Lionesses.
The dancefloor is freedom. All you are is all you need. Bring your rage, strength, chaos, euphoria, sadness, and flaws to the floor. Nike athletes - dancers from Spain to London, with their own unique styles - show how they bring it all to the dance floor.
Our new Nike running platform for London has gone live across Peckham — We Run With It, a rallying call for runners to keep it movin' whilst embracing the city that challenges them. Photographed on location in Peckham by Sophie Jones. https://www.instagram.com/p/Ct1GZ3ro6km/?ut
Initially launching in Belgium, Holland and France, the campaign will be spearheaded by a spirited 60-second spot that highlights the deep comfort that friendship brings, and the joy that social occasions (shared around a nice, fresh Leffe) can create.
We worked with Camden Town Brewery to invite beer drinkers into its illustrated beer world for its biggest campaign ever. Running nationally for 21 weeks, the new work challenges beer lovers to look beyond their ‘usual’ and order a fresh pint of Camden Hells, Pale Ale, or IPA.
Football came home. England erupted. And Nike launched the one word so many have been waiting so long to see. Home.
The ad aims to discourage people from experiencing business and bookkeeping nightmares. The spot brings a cafe owner’s accounting nightmare to life. The protagonist owner's nightmare of losing track of invoices leads to a visit from her suppliers – human-sized chickens.
"Gourmet Guard" follows a security guard as he discovers a passion for cooking. Bored with his meal options, he finds inspiration from Prime Video shows to learn to prepare delicious meals with help from cookbooks and kitchen necessities, all delivered quickly thanks to Prime.
Soundtracked by the Burt Bacharach classic “Always Something There to Remind Me,” Prime’s new commercial tells a story where a shared Prime membership becomes a tool for one-upmanship after a breakup. Directed by Michael Spiccia
Amazon's new brand platform ‘It’s on Prime’, is led by a spot directed by filmmaker/actress Olivia Wilde. The campaign showcases all of Prime's benefits and offerings across fast delivery, savings, entertainment, health, and more, debuted at this year’s Academy Awards broadcast.
Sainsbury’s has taken over sponsorship of The Great British Bake Off. We created a series of innovative idents inviting Britain to guess if the product featured is an illusion cake created by The Bake King Ben Cullen or one of Sainsbury’s Taste the Difference products.
We worked with Malibu to create a global brand refresh, a sun-soaked film from award-winning director Dave Meyers, bringing new energy, confidence, and year-round summer vibes to the popular drink, encouraging everyone to get into the summer mindset and ‘Do Whatever Tastes Good’
This film introduces dinner’s humble hero, soup! As part of Sainsbury's 'Helping Everyone Eat better' platform, the campaign included a whole host of print, out-of-home assets, and soup recipes. "So go forth, chop, boil and blitz, for an easy way help our health and the planet."
World off. Game on. In the build-up to Melbourne, everyone’s been talking about Emma Raducanu. But she’s not fazed. Emma knows that to be a champion, you have to block out that noise, the headlines, the hype and just get on with what she does best. Play tennis.
World off. Game on. In the build-up to Melbourne, everyone’s been talking about Emma Raducanu. But she’s not fazed. Emma knows that to be a champion, you have to block out that noise, the headlines, the hype and just get on with what she does best. Play tennis.
Coca-Cola wanted to share with the world what a Coke experience is all about, a way to describe its beyond-words sensation. A brand-new campaign to convey the experience when drinking it: Ahhhh! Oooh! Yeah! Tyler, The Creator created an original track for the campaign.
Inspired by how the Coca-Cola logo has always wrapped around its signature product, the ‘Hug’ is at the centre of the global campaign platform and allows the brand to share endless moments of ‘Real Magic’ on a global scale. Coca-Cola’s first in five years.
With last Christmas not being quite as expected, this year’s campaign celebrates friends and family coming together and encourages everyone to savour every precious moment. To tell this story, we show viewers a single moment, creating a rich snapshot of Christmas.
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