Brands place pause on marketing spend amid negative budget hype
By Nicola Kemp
The Bellwether Report chimed with the ominous sound of decreases in marketing budgets
By Nicola Kemp
The Bellwether Report chimed with the ominous sound of decreases in marketing budgets
By Nicola Kemp
Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane
By Nicola Kemp
Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change
Olivia Scarlett, Strategy Lead at Shape History on why now is the time to challenge harmful media narratives
In its 20th year WACL’s Talent Awards offers grants for emerging female+ leaders
Lucy Doubleday on her experiences of menopause and the importance of being open in the workplace
Olivia Scarlett, Strategy Lead at Shape History on why now is the time to challenge harmful media narratives
By Nick Myers
10.8 million multi-ethnic consumers in the UK are an audience that can’t be ignored, writes Nick Myers
By Nicola Kemp
Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer
By Nicola Kemp
In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach
By Nicola Kemp
Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change
Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment
By Nicola Kemp
The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.
The new social first campaign supports new career starters by equipping them with professional knowledge and skills.
By Paul Wright
Halloween brings an opportunity for brands to show personality and stand out from the crowd, writes Uber Advertising’s Paul Wright
By Nicola Kemp
A new campaign from Dept uses projections to disrupt grey London days
Gamification can enhance experience and engage audiences if deployed correctly
By Max De Lucia
Investing more wisely doesn't mean spending more, Max De Lucia encourages brands to add music to their marketing mix
By Nicola Kemp
The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag
The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering
The campaign from Publicis Groupe UK’s cross-agency team shows how the provider delivers connectivity across devices
Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend
The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.
The new campaign from Leagas Delaney highlights how funds raised during the Poppy Appeal help the RBL deliver support for veterans.
The exhibit aimed to educate and inspire the public at the UK’s most visited cultural attraction
The striking ‘more cuts lead to more cuts’ campaign from TBWA\MCR lobbies for support and funding for the non-profit organisation
The Farmonic Orchestra uses humour to showcase the star-quality produce used in Ginsters’ cornish pasties
The Unsnatchable campaign embraces humour to drive awareness of phone snatching in London
The out-of-home campaign from Leith side steps censorship by subverting customer tropes with double entendre
By Nicola Kemp
Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand
Sadira E. Furlow, Chief of Global Brand and Communications at Tony’s Chocolonely, shares the power of carving your own path on Behind the Face of Success.
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
How advertising mirrored the month of innovation and creativity
By Nicola Kemp
We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause
The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative consistency
By Nicola Kemp
The Bellwether Report chimed with the ominous sound of decreases in marketing budgets
By Nicola Kemp
The Creative Bravery Beyond the Backlash toolkit has been designed to advance inclusive advertising
By Nicola Kemp
A ‘go woke and go broke’ media narrative risks rolling back the gains on progressive marketing
Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content
By Nicola Kemp
Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change
Visha Kudhail speaks with Azeem Rafiq on whistleblowing, responsibility and facing adversity for the Behind the Face of Success podcast
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