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Interviews

‘A lot of people feel stuck at the moment’

Nicola Kemp

Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.

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Highlights

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Interviews

‘To succeed you need to be able to shortcut decision making’

By Nicola Kemp

Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.

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Interviews

How Organix and The Ninety-Niners punctured the pressure of modern motherhood

By Nicola Kemp

Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand.

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Voices

CoppaFeel! launches social-first campaign for World Cancer Day

By Nicola Kemp

The breast cancer awareness charity has teamed up with the NHS North East London Cancer Alliance to launch a campaign targeting young people.

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Voices

Agency for Nature connects nature with youth culture

By Georgie Moreton

The latest iteration of the Purpose Disruptors initiative sees agencies aim to help Gen Z fall in love with nature.

Voices

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Voices

We need to change the future for adland’s managers

By Uzma Afridi

Managers’ roles have become increasingly demanding and they aren’t being given the training to keep up, writes Uzma Afridi-Gardiner, principal business psychologist at NABS

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Voices

Will Black women ever succeed working in the advertising industry in the UK?

By Krystal Ude

Krystal Ude, Creative Leader, shares the honest truth of her experience as a Black woman in the advertising industry.

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Voices

Facing the backlash: Why brands need a new strategy for lasting change

By Hanna Naima McCloskey

Brands cannot afford to ignore DEI but traditional approaches may be failing to create real change.

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Voices

Ghosting, late payments and a crisis of confidence

By Nicola Kemp

Research from Leapers into the experience of freelancers in the creative industries reveals that the industry is falling short.

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Interviews

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Interviews

Dave’s Hot Chicken: Harnessing a hype machine

By Georgie Moreton

Keyana Mohammadi, Head of Marketing at Dave's Hot Chicken, on the power of experiential, influencers and social media to drive long-term impact.

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Interviews

‘A lot of people feel stuck at the moment’

By Nicola Kemp

Sara Tate, European Transformation Practice Partner at TwentyFirstCenturyBrand, on why storytelling drives brand transformation.

Read more
Interviews

‘To succeed you need to be able to shortcut decision making’

By Nicola Kemp

Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.

Read more
Interviews

How Organix and The Ninety-Niners punctured the pressure of modern motherhood

By Nicola Kemp

Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand.

View More

Trends

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Trend

Kevin Pietersen’s Dram Bell whiskey expands in India

By Nicola Kemp

London-based Roll Dot Agency’s Indian arm will drive the cultural narrative for Dram Bell Whisky.

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Trend

Building trust-based client relationships: The foundation for long-term success

By Nik Windsor

Clients seek to align with partners who share their values.

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Trend

Gen Z and Gen Alpha want brands that understand their passions

By Kate O’Loughlin

Understanding where young audiences spend their time is helpful but understanding passions forms deeper brand audience relationships.

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Trend

Corporate PR: Embracing authenticity, AI, and purpose-driven communication

By Ronn Torossian

The future of corporate PR is transparent, tech-driven, and purposeful, writes Ronn Torossian.

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Trend

The Art of Desire: How luxury brands use experiential to draw in new customers

By Lucy Bairner

Lessons from the luxury market on being memorable to create lasting connections.

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Trend

In our influencers era: How Arts and Theatre PRs are embracing the digital age

By Lorn Elvin

Influencers are bringing new audiences and perspectives into theatre.

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Trend

What brands should know about escapism

By Jeevan Georgina Hammond

New research from McCann Worldgroup underlines a universal desire to escape from the age of overwhelm.

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Building cultural capital in the age of overwhelm

by Nicola Kemp

Patricia McDonald, Chief Strategy Officer at Dentsu Creative, on why consumers want more joy from brands

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‘If you are not confident about creativity why are you here?'

by Nicola Kemp

Richard Huntington, Chairman and Chief Strategy Officer of Saatchi & Saatchi, on making mundane moments matter and the power of honesty in marketing

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How marketing helped Barbie reclaim her story

by Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Courage, curiosity and frictionless experiences

by Nicola Kemp

Lutfu Kitapci, Chief Customer Officer at Hyperoptic, on how the broadband disruptor is challenging the industry culture of poor customer service

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Hot Picks

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Hot Pick

Nails Inc helps women ‘nail life’ despite life’s chaos

By Georgie Moreton

The brand’s new Topless nail polish launches with a campaign from 1000heads that aims to relieve women from the pressure to be perfect.

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Hot Pick

Knorr and Tinder partner to help singles find love

By Jeevan Georgina Hammond

The ‘#UnlockYourGreenFlag’ campaign encourages consumers to showcase their cooking skills in dating profiles.

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Hot Pick

Trainline encourages environmentally friendly Brits with: ‘bums on board’

By Jeevan Georgina Hammond

The campaign from Dept uses humour to deliver an important message about sustainability.

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Hot Pick

CALM continues its no more missed birthdays mission

By Georgie Moreton

The heartbreaking campaign from the suicide prevention charity aims to help people end their misery, not their lives.

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Fuel Your Imagination

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Fuel Your Imagination

Sky Bet redefines the ‘G.O.A.T’ ahead of Cheltenham Festival

By Georgie Moreton

The campaign from Anomaly celebrates the racehorse as the world’s greatest athlete.

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Fuel Your Imagination

Aldi created bin bag couture for London Fashion Week

By Jeevan Georgina Hammond

The marketing stunt capitalised on a cultural moment to showcase Aldi’s affordable products.

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Fuel Your Imagination

Nike highlights double standards in epic spot

By Nicola Kemp

The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.

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Fuel Your Imagination

BAFTA and We Are Social capture candid moments at the awards

By Jeevan Georgina Hammond

Showcasing award winners, the social media content brings fans into the prestigious world of the BAFTAs.

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Fuel Your Imagination

Lindhals first European campaign is a stop-motion aspirational fitness journey

By Georgie Moreton

The campaign from Dark Horses shows how small changes are ‘good moves’.

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Fuel Your Imagination

Highsnobiety showcases the city’s culture for London Fashion Week

By Jeevan Georgina Hammond

Partnering with the British Fashion Council and iconic London brands, the experiential campaign increased brand awareness of the media brand.

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Fuel Your Imagination

1664 Blanc gives its beer bottles a makeover for London Fashion Week

By Jeevan Georgina Hammond

The creative campaign from Fold7 strengthens the brand’s position as a premium lifestyle brand.

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Thought Leadership

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Thought Leadership

Social media is this generation’s smoking

By Nicola Kemp

Industry leaders have their say on the impact of social media on children’s mental health.

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Thought Leadership

Putting people first

By Georgie Moreton

The IPA’s gathered industry leaders to consider how to prioritise people and their wellbeing in an increasingly polarising world.

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Thought Leadership

Three Things on a Thursday: Overwhelm, wellness and escapism

By Nicola Kemp

BITE’s weekly series rounds up the must-read articles of the week.

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Thought Leadership

Marketing moments of love

By Georgie Moreton

Valentine’s Day might be over but brands can celebrate love year round.

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Thought Leadership

Three Things on a Thursday: Perfect partnerships

By Jeevan Georgina Hammond

Brands, icons, and sports teams pairing up to create great work.

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Thought Leadership

Lead conference focuses on trust, technology, talent and growth

By Georgie Moreton

Growth topped the agenda at the Advertising Association, IPA and ISBA’s flagship Lead conference.

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Thought Leadership

Advertising Association to work with government on HFSS regulation

By Nicola Kemp

Speaking at the Advertising Association’s LEAD summit, Chris Bryant, Minister of State for Media, Tourism and the Creative industries, pledged to offer proportionate regulation.

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Most Loved

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Thought Leadership

Top 10 Voices Reads of 2024

By Nicola Kemp

In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.

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Thought Leadership

Stress, simplicity and setting the pace

By Nicola Kemp

BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.

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Thought Leadership

Creativity comes in many forms

By Georgie Moreton

BITE rounds up the best creative work of 2024.

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Thought Leadership

BITE’s Top Marketing Moments of 2024

By Georgie Moreton

2024 proved the power of doing things differently.