Creativebrief is a next-gen agency search consultancy and intelligence hub for progressive brands 

The Women's Professional Leagues Limited worked with Creativebrief in the search for the right agency partner. To create a distinctive global sporting property, we needed to find a partner who could help us build a culturally and socially relevant brand, help us connect with a different audience and fuel fan growth at a pivotal moment in women’s sport. Access to the team’s guidance and knowledge on today’s most transformational agencies filled the process with highly-qualified potential partners. Thanks to a progressive pitch that focused on strategic workshops rather than solutions and answers, Creativebrief helped us to build a strong foundation for the future real-life working relationship with our agency partner.

The team at Creativebrief designed an excellent bespoke and modern pitch process for Old Pulteney in search for a new global creative agency. The process, which focused on strategic workshops, empowered the team to select the best agency partner to drive growth for the brand and provided us with all the industry knowledge and insight we needed to make the right decision.

We took the decision to provide access to Creativebrief for marketers across BT Group with the aim of driving a more curious marketing culture, increasing creative ambition and continuing to build modern-day marketing capability across the organisation. We have seen great up-take from our teams and have embraced all elements of the membership as a part of our internal ways of working: benefitting from curated articles and case studies from other brands within and outside of our own sector and up-to-the-minute intel on the ever-changing creative landscape. Our membership has enabled the team to be inspired and informed about how to move our brands forward in a challenging and fluid market.

Working with Creativebrief on our recent search for a new global creative agency partner was a real eye-opener. The brief was complex. It focused on the hunt for agencies that understood the worlds of culture, fashion, luxury and lifestyle, who were steeped in the complexities of partnerships, collaborations and talent, who knew Gen Z and Millennial audiences inside-out… but who were also true strategic partners to drive the long-term vision of the brand. What we learned during the process was how much amazing hidden agency talent there is that’s impossible to stay on top of as a marketing team, but that Creativebrief opened the door to for us.