Did someone say ‘Brat winter’? This weekend (22nd-23rd November), singer Charli XCX will once again take over London with a free live performance for fans, set up by financial technology company, Revolut. She is the headliner for a two-day event celebrating ‘Revolutionaries’; figures who are pushing boundaries.

Other ‘Revolutionaries’ are Revolut founder, Nik Storonsky and entrepreneur, Steven Bartlett, who will be giving an interactive session. VaynerMedia EMEA and Amplify have collaborated with Revolut to celebrate the brand’s upcoming 50 million customer milestone.

The event will be hosted at Outernet and there will also be immersive experiences for attendees and a broadcast stream for those who can’t make it. Famous faces and change-makers who will be at the two-day event include: Sophie Tea, Billy Monger, Drew Binsky, TenZ, The Dare, and Sophie De Oliveira Barata.

Tickets to the event became available to new and existing Revolut customers earlier in the month, on the 6th of November. Names are picked by ballot, allowing a lucky group to attend.

Charli XCX is a staple in popular culture, off the tail of her hugely successful album, ‘brat’, which started the widespread and much talked about trend, ‘Brat summer’. Having just ground Time Square, New York, to a halt for a performance in partnership with H&M, Charli XCX will be back across the pond to drive the same hype.

A hot commodity for brands, Revolut is capitalising on the singer’s notoriety, as well as the notoriety of all ‘Revolutionaries’ involved, in a way that benefits both the brand and the fans.

Antoine Le Nel, Chief Growth & Marketing Officer at Revolut, spoke about the activation: “Reaching 50 million customers doesn’t happen overnight - it’s about challenging the status quo, driving innovation and constantly rethinking what’s possible. We want to mark this moment to say ‘thank you’ to all our customers who have joined this journey and celebrate them by doing something that’s truly unprecedented”.

He continued, “Putting our customers at the heart and centre, we are bringing together revolutionary thinkers and leaders who are transforming their industries, to create a unique opportunity to connect with the visionaries shaping our future. This is more than just a celebration - it’s a bold new way to interact and engage with our customers”.

In the run up to the event, the campaign has featured on social media and out-of-home spots in London, as well as across influencer marketing from those involved.

By tapping into fandom and rewarding its customer base, Revolut proves its understanding of popular culture while bringing consumers in. In this way, Revolut builds up its relationship with its existing customers and celebrates those who push the boundaries.