Interviews

‘It can be really easy to make assumptions based on gender’

By Nicola Kemp

Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.

Read more
Interviews

How Avon redefined what it means to be a socially conscious brand

By Nicola Kemp

The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.

Read more
Interviews

Doing the work you want to do as a creative leader

By Nicola Kemp

Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.

Read more
Interviews

‘Being frazzled in the workplace has been dangerously normalised’

By Nicola Kemp

Comedian and actress Ruby Wax, Founder of mental health charity Frazzled, on taking stress seriously.

Read more
Interviews

How Johnnie Walker redefined aspiration with sustainability and inclusivity

By Nicola Kemp

Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer

Read more
Interviews

‘People crave meaningful experiences’

By Nicola Kemp

In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach

Read more
Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

Read more
Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

By Georgie Moreton

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

Read more
Interviews

‘Asking for help is not a sign of weakness’

By Nicola Kemp

Greg Jones, European CEO at Smarts, shares how to build enduring cultural connections and successful creative careers

Read more
Interviews

Setting the pace

By Nicola Kemp

Anna Vogt, VML’s Chief Strategy Officer, on the importance of clarity, perspective and learning to listen to yourself

Read more
Interviews

Super Surgeons: A Chance at Life and the power of branded content

By Georgie Moreton

Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content

Read more
Interviews

‘My job is to say yes’

By Nicola Kemp

Jennifer Berry, CEO of Digitas UK, on listening to the next generation of talent, collaboration and calling people in

Read more
Interviews

Brand building in the age of chaos

By Georgie Moreton

Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity

Read more
Interviews

‘Don’t place your plans on pause’

By Nicola Kemp

20 years of Women in Marketing: Founder Ade Onilude on the importance of taking action to propel your creative curiosity and career forward.

Read more