Interviews

How Johnnie Walker redefined aspiration with sustainability and inclusivity

By Nicola Kemp

Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer

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Interviews

‘People crave meaningful experiences’

By Nicola Kemp

In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach

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Interviews

‘We have to make sure we aren’t going backwards’

By Nicola Kemp

Meena Miles, Director of Global Advertising Operations at The Independent, on breaking assumptions, the power of listening and marketing change

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Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

By Georgie Moreton

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

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Interviews

‘Asking for help is not a sign of weakness’

By Nicola Kemp

Greg Jones, European CEO at Smarts, shares how to build enduring cultural connections and successful creative careers

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Interviews

Setting the pace

By Nicola Kemp

Anna Vogt, VML’s Chief Strategy Officer, on the importance of clarity, perspective and learning to listen to yourself

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Interviews

Super Surgeons: A Chance at Life and the power of branded content

By Georgie Moreton

Macmillan Cancer Support and Wonderhood Studios share the importance of authentic storytelling and long-form content

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Interviews

‘My job is to say yes’

By Nicola Kemp

Jennifer Berry, CEO of Digitas UK, on listening to the next generation of talent, collaboration and calling people in

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Interviews

Brand building in the age of chaos

By Georgie Moreton

Rishi Dhir, Head of Strategy, EMEA at Siegel and Gale, on the power of unexpected creativity

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Interviews

‘Don’t place your plans on pause’

By Nicola Kemp

20 years of Women in Marketing: Founder Ade Onilude on the importance of taking action to propel your creative curiosity and career forward.

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Interviews

‘Subculture is the most powerful tool we have’

By Georgie Moreton

Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche

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Interviews

Joan London proves the power of diverse thinkers

By Nicola Kemp

Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising

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Interviews

‘Focus on potential rather than past success’

By Nicola Kemp

McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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