Opinion

Industry Insights 2024 Vol. 2

Creativebrief

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Culture crashing, sporting spotlights and long form storytelling, our latest Industry Insights report delves into what’s on the minds of progressive brands in the second half of 2024.

Based on content and data from the Creativebrief platform alongside our daily conversations with senior level brand marketers, our regular Industry Insights report aims to keep you connected to the industry.

Whether it’s finding the right cultural trends to jump on, simplifying the message or taking a practical approach to purpose, building culturally relevant brands is still at the forefront of marketers minds.

 

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