By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…
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The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas
Our newest campaign with Migration Museum highlights the contributions to the England squad by players from migrant backgrounds. Yet, despit…
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Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport
Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.
By BBH London
After years of dodgy behaviour abroad and the small matter of a not-so-seamless Brexit, the well-known entertainment brand grabs the chance …
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The ‘Hate. Not in My Shirt’ campaign, created by Saatchi & Saatchi, is designed to combat all forms of online and offline hate.
Ahead of the Euros Saatchi & Saatchi has launched a poignant campaign to commemorate the lives of 12 young football fans whose lives were cut short by heart disease.
A roundup of the marketing highs and lows of Euro 2024 so far
Women’s Aid and House 337 leverage the Euros as a national and timely platform for raising awareness
The football shirt, which features Ultraviolet Protection, launches ahead of the Euro’s football frenzy.
“Hate. Not in my shirt” calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the be…
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Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…
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It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/
The sportswear brand is promoting a new textile recycling initiative through fashion, sustainability and football
FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics.…
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The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure
With the Olympics spellbinding TV audiences worldwide, Lucy Bairner delves into the art of experiential marketing from the world of sport
The European launch of M&M’s Minis features miniature media and miniature athletes
Paris 2024 marked a cultural shift in sports storytelling
Industry experts have their say on closing an Olympic-sized investment gap
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
By adam&eveDDB
This campaign dispels harmful misconceptions about the Paralympics in an aim to drive viewership. Featuring Paralympic taekwondo athlete Amy…
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The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics
By BBH London
Paddy Power’s best-known brand ambassadors, soap stars Danny Dyer, Shaun Williamson and ex-England footballer Peter Crouch, are set to star …
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‘Missing’ aims to create awareness and raise funds to help the England Women's Amputee Football Team achieve their ambition to play at the f…
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We noticed Arsenal's new away kit looked very similar to the iconic LYNX Africa can. So we gave our fans what they wanted - a Lynx Africa aw…
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A new brand narrative that captures the club’s iconic past, and brings it together under a shared ambition for the future. As well as a new …
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‘Lovely Game for a Guinness’ announces the brand’s position as official beer of the Premier League
The campaign from BMB celebrates Britain's longstanding history in international skiing and snowboarding
Rory Natkiel shares how fame drives investment and makes women's sport unmissable
The campaign from BBH shines a light on the new season of Barclays Women’s Super League
Industry experts consider how to leverage the power of brand to drive growth for women's sport
They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).
Capitalising on the glow of the summer of sport, the campaign launches a promise of same day repairs to keep the UK warm this winter.
Investing in women’s sport is a strategic advantage for B2B brands.
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