As the days get colder, energy and home services provider, British Gas is showing its commitment to keeping customers warm this coming Winter. Agency T&Pm has brought the nation’s sweetheart and five-time Olympic medallist, Tom Daley, back on our screens to drive the message home with humour.

British Gas’ new campaign announces its commitment to fast heating and hot water repairs. Offering the service to both existing customers and new customers, British Gas aims to reassure the UK that they will not have to face delays with repairs.

The multi-channel campaign features a hero video with diver Tom Daley at the centre. The spot sees Daley mentally preparing for what initially seems like a dive.

We hear him saying: “Perfect timing, flawless execution, two and a half turns” while a dimly-lit, serious looking montage plays. Daley is subsequently interrupted by a British Gas engineer who points to a boiler that is all fixed.

A grateful Daley can then run himself a bath, telling the engineer that he has ‘saved bath time. Getting ready to jump in the tub, Daley whips off his towel in front of the shocked engineer, before the camera pans out to show him in swimming shorts.

Andy Freeman, Marketing Director at British Gas, explained: “We understand the huge disruption and worry a broken boiler can cause”.

He continued, “This campaign highlights our commitment to keeping the nation’s homes warm and working and being there for everyone in their time of need, because everyone deserves peace of mind when it comes to their home”.

Matt Moreland and Chris Clake, Group Creative Directors at T&Pm added: “As we head into winter, the last thing any of us want is a broken boiler, but rather than focus on the disaster that it can cause, we wanted to cut through the category conventions with a playful campaign focussing on the positive resolution.

They continued: “Tom Daley plays a relieved customer, but the real heroes are the British Gas engineers like Darren, who are always there to help save the day.”

The campaign is a continuation of Daley’s partnership with British Gas and runs across out of home, radio, press, digital, and social media.

Arriving just in time for the upcoming colder months, the campaign brings reassurance to UK customers. British Gas and T&Pm successfully capitalises on the halo of a summer of sport. Leaning into the trend of humour in advertising to successfully position the brand one consumers can rely on.