Disciplines
About
The name is the idea behind the company. Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective.” From the company’s inception, we realised intuitively that, in order to succeed, we needed to create something that was, literally, an “Anomaly” - a deviation from the norm.
People
New Work
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New Work
Speedo
By Anomaly
Anomaly has transformed the world’s leading swimwear brand Speedo’s to re-engage all swim audiences—performance to lifestyle, young and old. Bringing a new purpose to the brand, putting the swimmer at the heart and transforming its codes to communicate its deep knowledge.