If there was ever a year when British consumers needed an epic summer of sport then 2024 was it.

Enter British Gas with an upbeat campaign, created with agency partners T&Pm and OMD UK, to celebrate a much-needed epic summer of sport.

The reassuringly upbeat campaign highlights the invaluable role British Gas will play in powering the UK’s sports-mad fans. Powering them both with energy as they enjoy the summer of sports and the joy it brings on TV, highlighting the role of British Gas engineers in keeping their homes running smoothly.

The campaign follows in the footsteps of the PeakSave campaign last winter, this is the second instalment showcasing British Gas’ proud partnership with Team GB and ParalympicsGB, and this time it flips the focus from the athletes to show customers in their homes, being powered by British Gas as they enjoy the sporting action.

The spot opens on Team GB and ParalympicsGB superstars Tom Daley, Katarina-Johnson-Thompson and Alfie Hewett in front of what looks like the Eiffel Tower, before panning to reveal they’re in fact in front of Crystal Palace transmitting tower in London.

Sports commentators take viewers through the action as the film cuts around the UK, showing Brits excitedly getting ready to enjoy the summer of sport together. Ellie Simmonds makes a cameo appearance on the sofa, enjoying the action with her friends.

The campaign is rooted in generosity as British Gas continues its mission to use the power of sport to drive positive change in communities by giving school children the chance to get a taste of the games.

In a partnership with Heart FM, British Gas is running a competition for three schools to win a Games-themed sports day with special appearances from Team GB and ParalympicsGB stars and Heart radio presenters, building on the Get Set programme, launched in January, to reach 1m school children and families to educate and inspire on how we can get to Net Zero. With this and much more to come, British Gas is committed to making a positive difference in local communities across the UK.

Andy Freeman, Marketing Director at British Gas explains: “The Olympic and Paralympic Games are the Brits’ favourite sporting events, and with almost 60% of the nation planning to watch the Games at home with family and friends, we wanted to showcase the unifying joy that sports can bring to people. “

He continues: “We’re proud of the genuine impact our Team GB and ParalympicsGB partnership is already having in local communities across the UK, and we can’t wait to drive further positive change through this brilliant long-term partnership.

Matt Moreland and Chris Clarke, Group Creative Directors at T&P, added: “Think it’s fair to say the majority of us Brits won’t be going to Paris. Instead, we’ll be enjoying the Olympics and Paralympics from places like Preston or Plymouth. In this campaign we wanted to recognise that, by heroing all the home fans who'll be cheering Team GB and ParalympicsGB on from good old Blighty. And to also remind those preparing hundreds of burgers and quadruple screening all the events, that British Gas are always here to support them. Just in case they hit any hurdles during the games - such as a flipping power cut.”

A spot which hits all the right notes in both celebrating the summer sport and showcasing how British Gas can support consumers in removing friction from their lives.