By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
The car marque is eschewing category norms with a Las Vegas-centred campaign from Jung von Matt Spree
In times of crisis unpredictable creativity is about to make a comeback
The campaign from Fearless Union reintroduces Peperami’s brand mascot to a new audience
The brand brings back Helena Bonham-Carter for its ‘Nothing Feels Like’ campaign created by The Corner
The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed
By BBH London
Not everyone expects Burger King to deliver, so seeing anyone eating their burgers outside a restaurant conjures up "Where did you get that …
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KFC have positioned themselves as a solution to the mad world, by dramatising chicken as the one thing you can believe in. The campaign is r…
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By adam&eveDDB
Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers want…
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By adam&eveDDB
With over 700,000 Brits living in the US, with little or no access to Marmite, in a 360-recruitment campaign, we called on Brits travelling …
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The new campaign from Wieden and Kennedy Portland riffs on the brand’s ‘Designed To Be Deleted’ messaging
By adam&eveDDB
To prove that nothing satisfies like Pot Noodle, we made the slurpy sound of satisfaction the star of our campaign. However, when the public…
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The new KFC campaign embraces the reality of BBQ Season in Britain, a season usually drenched and soaked in rain with a series of OOH alongs…
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The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits
Can the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with an enemy: power cuts. To help shopkeepers face t…
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By BBH London
The new film under the Makes Fashion Sense brand platform begins with the unexpected twists and jerky pulls of a woman in her new linen two-…
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As part of 'The Power of a Fragrance' campaign, LYNX presents 'Robbery' & 'Funeral'. In 'Funeral' the fragrance of the deceased sets off an…
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The new campaign from Lucky Generals celebrates the deliciousness of the ice cream snack
In a world of disinformation a new campaign from Mother London urges audiences to believe in KFC chicken
‘Money Never Felt Like Monzo’ by Uncommon Creative Studio, uses simplicity and humour to underline why the brand is better than its competition.
The campaign from Mother London tells audiences to believe in chicken in the wake of election fever.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
Jackie Jantos Chief Marketing Officer at Hinge on why the brand is empowering Gen Z daters to meet in real life and find lasting love
F&F launches its homeware collection with garments from award-winning designer Thomas Bird
In the run-up to the spooky season the campaign positions Ireland as a go-to Halloween destination
The campaign, created by Quiet Storm, builds on the brands ‘Go To Town’ strapline
By Mr.President
Inspired by the packaging, our out-of-home, TV and digital cross-European campaign features a kaleidoscopic of fruit & nuts flying off the s…
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Shot in the picturesque Norwegian woods, Beats by Dre's new spot featuring Erling Haaland celebrates the athlete’s quirks, in all their oddn…
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The campaign from Anomaly encourages people to get offline and get together in real life.
By BBH London
Tesco is sprinkling some of the magic of its ‘Helping Feed Your Christmas Spirit’ campaign into the real world with gingerbread-themed brand…
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By TBWA\London
Using these animated films based on true stories, the work, part of the ‘Perfect is Personal’ campaign by sexual health charity Brook, highl…
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Building hype for the season two premiere, the characters put on a pop-up performance in New York City.
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