An independent creative agency for people who want to make their mark on the world. Whether it’s changing behaviours, transforming businesses or creating fame, our mission has always been to make an impact on the world with ideas that leave a positive dent in culture.
By Mr.President
This campaign marks a return to the high street for Britain’s much-loved chocolate maker via the power of OOH media. ‘Uniquely Thorntons' is luxuriously drizzled over a wide selection of chocolates to highlight key differentiators of unique flavours and hand-made craft.
By Mr.President
Inspired by the packaging, our out-of-home, TV and digital cross-European campaign features a kaleidoscopic of fruit & nuts flying off the screen. Being playful with the ingredients creates distinctive and ownable brand assets whilst creating all important taste cues.
By Mr.President
We talked to real existing customers about the their credit journey with Aqua Card, while Deep-Neural-Technology tracked their emotions in real-time and reflected them as glows on surrounding walls. The work is designed to empathise with potential customers and give them hope.
By Mr.President
Kicked out for coming out: that's the reality for 1 in 5 LGBTQ+ people, with 77% citing family rejection as the reason. Our Ocean Outdoor winning campaign for Stonewall Housing uses innovative sound tech to raise awareness of this in the local communities the charity serves.
By Mr.President
With its exquisite golden foil, the famous pyramid serve and magical ‘pixie dust trail’, Ferrero Rocher is iconic. We've kept all of this luxurious goldeness, but built a story around it that shows how the most special occasions can often happen in the smallest of moments.
By Mr.President
Airtasker connects people who need tasks done, with those with the time, skills & equipment to do them. The Australian-based client team tasked Mr. President with creating their first major UK campaign - so we brought to life the ultimate ‘YEAH’ feeling of getting tasks done.
By Mr.President
Asset 15 is an augmented reality sci-fi experience. It was created by 30Ninjas, in partnership with Verizon - to promote their extensive 5G coverage. Mr President crafted official trailers, website, App store design and social campaigns featuring hacked influencers.
By Mr.President
When life gives you shit, make a surfboard. As an act of defiance to the water companies polluting our shores, we made a surfboard out of ocean waste - including raw sewage. Created in collaboration with Surfers Against Sewage, 'The Floater' promotes their 'Dirty Money' petition.
By Mr.President
The first major TV campaign for The Woodsman Whisky celebrates the woodcraft at the heart of the product. It is a drink that is 'well earned' - so there was no better mascot for the brand than the hardest-working wood chopper in the forest: the common beaver.
By Mr.President
This short film explores the questions and myths that make the decision to ‘go electric’ feel so daunting, by hearing from some of the early adopters who took the leap as far back as 1997. The aim is to help connect Aviva with 'electric car drivers of the future'.
By Mr.President
In our latest ‘Hey Harry’ ad for BetVictor, Harry Redknapp returns as a voice-activated personal assistant - helping punters to make their best bet on the Horse Racing. Just as he's about to share a tip, he gets distracted by the paint colour names he’s trying for the kitchen...
By Mr.President
Mr. Right is an interactive rom-com, directed by Paul Feig. The movie is powered by Verizon (one of the largest wireless carriers in the US) promoting their extensive 5G coverage. We created the movie trailer, distributed to their 30m customers and promoted in social and beyond.
By Mr.President
Aviva helps customers with their health, wealth, family and future but few people join the dots between the different offerings. We have created ‘Aviva Experts’ - a new platform that brings together a breadth of knowledge from real experts within the company.
By Mr.President
BetVictor’s ‘Crack the Code’ promotion will see one lucky player winning £100K at the final of the 2022 FIFA World Cup. To launch the promotion we got our old friend Harry Redknapp to face his nemesis - the digital security system at his Bournemouth mansion.
By Mr.President
Jura is made by a tiny island community of 212 people, all of whom lend a hand in the whisky's creation. The campaign captures the journey of the bottle being passed between all those involved, because Jura is more than a whisky - it’s bottled community spirit.
By Mr.President
Asking people to shave their head is a huge ask, so we're reinventing the annual fundraiser: 'Brave the Shave' with the creation of 'LIVE week'. Cross-channel promotion is supported by Global who are sharing people’s efforts across the UK with live shaves being broadcast on-air.
By Mr.President
Our latest campaign for 'Capital Breakfast with Roman Kemp' sees the show’s presenters auditioning some of music’s biggest stars to join them on air. Roman Kemp has been named the nation’s favourite radio personality and Capital remains the UK’s no.1 hit music brand.
By Mr.President
We used the Royal Albert Hall's 150th anniversary to encourage people back inside and to fundraise. We reminded the nation that they need the Hall as much as the Hall needs them. For all the history created over 150 years, there is more history to make.
By Mr.President
For BetVictor’s Euro 2020 campaign (oddly kicking off in 2021), we brought together Harry Redknapp’s knowledge and Michael Owen’s instinct to fight out their predictions for the tournament whilst playing a beautiful game....of golf.
By Mr.President
We’re on a mission to help Metro Bank get small businesses up and running. Our latest campaign communicates the unique personal service business customers receive, by highlighting Metro Bank’s Local Business Managers, as they help three of their customers create radio ads.
By Mr.President
Our campaign for Global stars PG Tips’ brand mascot 'Monkey'. The icon is sporting a lockdown beard to remind advertisers of the value of outdoor advertising as footfall and traffic return. The campaign will run across Global’s high impact digital estate - the biggest in the UK.
By Mr.President
This International Women’s Day sees the launch of ‘The Alliance of Her’ - Europe’s leading platform for liberal women in politics. Formally known as the European Women's Academy, it has been repositioned and rebranded by Mr.President and its sister design studio, Oval.
By Mr.President
Metro Bank are the OGs of people-people banking. Our campaign highlights Metro Bank's focus on the community, people, and the power of face-to-face customer service. The campaign also stars genuine Metro Bank staff members in the Out of Home executions across the country.
By Mr.President
Women are being shortchanged. In 2019, women in the UK earned an average of just 82 pence for every pound earned by men. For Equal Pay Day, we made the pay gap personal with SheSays by making it possible for women to generate and share their industry's Pay Gap Pound.
By Mr.President
Pick a leaf embedded with wildflower seeds and do your bit to power the planet. We are hoping to grow 36,000 wildflowers with our interactive billboards located across London, including Kentish Town, Old Street and Clapton.
By Mr.President
We’re dialling-up the classic P&G brand. To celebrate the launch of the Herbal Essences bio-renew partnership with Kew, we’ve brought back the iconic in-shower moment with a vengeance, but this time for today’s empowered consumer.
By Mr.President
For Stonewall's 30th birthday, we used the famous Stonewall star to highlight 30 of the charity’s most-notable moments of equality over the last 30 years. The incredible Sir Ian McKellen, Stonewall co-founder, also showed his support by narrating an emotional spoken-word piece.
By Mr.President
Flavoured whisky. It’s a thing. Having already launched Brasil, Ballantine’s first flavoured whisky, we continue to shake up the global whisky market with Ballantine’s Passion. We're bringing to life how the night transforms when Ballantine’s Passion is added to the mix.
By Mr.President
A light-hearted campaign that was made to capture the pure joy of great design made real with MOO. The concept was created to inspire the creative people who live and breathe beautifully printed design - with a little glitter and a lot of disco.
By Mr.President
Etihad Airways teamed up with Visit Britain to celebrate its Sydney to UK flights, by taking Australians on a tastebud tour of the greatest culinary destinations in the UK. In our series of 3 mini films, we travel to London, Manchester and Edinburgh to explore unique cuisines.
By Mr.President
We tapped into Harry Redknapp's penchant for giving his own brand of advice to fellow “I’m a Celeb” contestants and imagined a new voice-activated service where Harry could do that for everyone. Three commercials went live nationwide on TV, VOD, social media, and radio.
By Mr.President
Traffic. Brexit news. That person speaking too loudly on the phone. You don’t need a new meditation app to tune out the noise of everyday life. You need Bach to Bach hits. We helped Classic FM - the original home of classical music - get the message out with a new OOH campaign.
By Mr.President
We built on our ‘Unbelievably Good’ Brand Defining Idea for Freesat with our new campaign ‘Welcome to TellyFest’. The ad is set in a fictional fan convention that brings together an eclectic mix of super fans, dressing up as their favourite characters from TV.
By Mr.President
Our multi-year campaign to inspire and drive support for the fight for equality around the world.
By Mr.President
Just say the words 'Play Capital' and the star-studded world of Capital FM bursts into your home.
By Mr.President
A brand awareness campaign that emulates method’s vibrant visual aesthetic and sustainability ethos.
By Mr.President
We gave the British public a 'STOP' button to push for the final say on the Brexit deal.
By Mr.President
This campaign shows how, much like our canine friends, Smooth Radio is a perfect companion.
By Mr.President
A new function for Amazon Alexa, where she's able to answer the audience's LGBT questions.
By Mr.President
Year 2 of Stonewall's Come Out For LGBT campaign by Mr. President.
By Mr.President
Supporting Red Panda Network to protect red pandas in the Himalayas with every Charcoal mask sold.
By Mr.President
A one of a kind experience for the visitors of our redesigned St James's website.
By Mr.President
Telling the stories of real people who have benefited from a connected world.
By Mr.President
Explore St James's from east to west with a one of a kind scented publication.
By Mr.President
Our campaign showcases the fantastic feelings that customers experience after switching to Freesat.
By Mr.President
Only Capital can get today's hottest celebs doing all this...
By Mr.President
Classical music evokes powerful emotions, making it relatable to a broad and varied audience.
By Mr.President
A bold new brand direction for luxury jeweller Annoushka.
By Mr.President
This Mother's Day, we're heroing the amazing mum's of The Body Shop employees
By Mr.President
Passions run high for the unbelievably good Freesat service.
By Mr.President
An epic nationwide treasure hunt that leads to Necker Island.
By Mr.President
We’ve teamed up with Greenpeace and famous ‘cativists’ once again to put our paws up for a new cause
By Mr.President
The Body Shop comes to Charles’ rescue with their new British Rose collection.
By Mr.President
Our new OOH campaign encourages listeners to 'turn up the feel-good' this winter with Heart radio.
By Mr.President
Mr President unites voices from around the world to spread The Body Shop international’s mission to
By Mr.President
A refreshingly honest new skincare campaign for the launch of Oils of Life facial oil. It's not a miracle, but it's close.
By Mr.President
A digital OOH campaign to establish Global's Big Top 40 countdown as officially the biggest and best music event of the summer.
By Mr.President
A super-premium vodka doesn't need mass advertising, it needs a super-premium club. Introducing Le Club Goose.
By Mr.President
Instead of inviting another influencer to a freebie event, we decided to challenge Marcus Haney to break into ours and film it.
By Mr.President
Our cunning Maille Discovery Spoons are amongst the first of its kind, bringing the future to retail in a charming and innovative fashion.
By Mr.President
We’re on a mission to make a few lucky properties famous by putting their listing everywhere, showing the scale Zoopla can bring to a property.
By Mr.President
A ‘royal home video’, showing how everyone can treat their mum like a Queen with a little help from The Body Shop.
By Mr.President
Nationwide has sponsored ITV Documentaries in a new 12 month deal. The creative features what appears to be documentary interviews.
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