In a current economic climate that means customers are spending more time at home, Sofology’s latest campaign titled ‘Nothing Feels Like’ highlights the quality, value and design of its sofas. 

The campaign created by The Corner sees the brand back Helena Bonham-Carter for the second time to accentuate the unbeatable feeling of finding the perfect sofa.

The TV spot and press spots show Helena in an upside-down world. In the film audiences see her arrive home to a room where everything is upside down, even her dog. As she walks through her hallway and into the living room, the only thing that is the right way up is her Sofology sofa in the centre of the room. 

Helena admires the sofa and then falls backwards over it. Audiences are then shown the room from her perspective with everything the right way up the way it should be. Helena sinks into the sofa with a joyful expression on her face, showing that nothing feels like coming home to a sofa you love.

“We wanted this campaign to really focus on magnifying what it feels to ‘feel at home on a sofa you love’ and that incredible bliss when your sofa is the best place in the world.” says Sebastian Brown, Director of Creative at Sofology.

“How does a Sofology sofa feel?” added Tom Ewart, Chief Creative Officer and Founding Partner, The Corner. “I’m not talking literally; velvet, leather, chenille.. but emotionally. That feeling when you flop down after a hard day’s work and everything feels just right again. The world is as it should be. That’s what we wanted to capture in this campaign.” 

The tone of the work represents a shift for the brand and aims to position Sofology as more accessible, whilst retaining its aspirational credentials. As consumers spend more time in the home and also to maximise on quality during a cost of living crisis, furniture brands have a difficult purchase challenge to navigate.

The quirky creative maximises on the idea of comfort and familiarity within the home to communicate to consumers that their perfect sofa is out there to spend life's moments on.

“The world can confuse and discombobulate you but when you get home and get a chance to lie down on your sofa then suddenly everything can feel the right way up again.” added Helena Bonham-Carter.