Practical Purpose

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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New work

Women's Equality Party

By Quiet Storm

The Women’s Equality Party is launching a campaign, created by Quiet Storm, to raise awareness about child poverty – an issue that wasn't ta…

Pinned by: Katharine Pebworth

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New work

EE

By Saatchi & Saatchi

“Hate. Not in my shirt” calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the be…

Pinned by: Katharine Pebworth

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New work

Ford

By Wieden+Kennedy London

In collaboration with the British Deaf Association, the social-led campaign #FordBSLCovers highlights the future of driving. Ford's BlueCrui…

Pinned by: Katharine Pebworth

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New work

giffgaff

By Splendid Communications

We unveiled the world’s biggest (209.6 sq ft) magic eye installation for giffgaff, to highlight how ‘inattentional blindness’ is causing the…

Pinned by: Katharine Pebworth

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New work

Kopparberg

By Neverland

Kopparberg have created UPF40 football shirts which they will be handing out at pubs and bars across England and Scotland fans to keep Euros…

Pinned by: Katharine Pebworth

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New work

Malibu

By Wieden+Kennedy London

Malibu and Tom Daley have launched a new campaign entitled 'Don't Drink and Dive' to raise awareness of the dangers of drinking alcohol in/a…

Pinned by: Katharine Pebworth

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Hot Pick

Lego liberates young girls from the pressure of perfection

The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential

Pinned by: Katharine Pebworth

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Case study

Taboo Talks - Karo Healthcare

By T&Pm

Pinned by: Sophie Urquhart

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Case study

The Beko Inheritance

By VML

Pinned by: Sophie Urquhart

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Case study

Waiting to Live

By VML

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Up spotlights gaps in care for World Cerebral Palsy Day

A photo stunt outside the Houses of Parliament aims to raise awareness of the lack of support people with CP receive

Pinned by: Jeevan Hammond

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Voices

Refuge turns to Billie Piper to voice the wordless experience of domestic abuse

The new campaign from AMV BBDO was directed by ‘I Hate Suzie’ director Georgi Banks-Davies

Pinned by: Jeevan Hammond

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Fuel Your Imagination

Work.Life takes on corporate culture with tongue in cheek campaign

Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand

Pinned by: Jeevan Hammond

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Fuel Your Imagination

Joan London tackles phone snatching

The Unsnatchable campaign embraces humour to drive awareness of phone snatching in London

Pinned by: Jeevan Hammond

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Case study

KhairKhwah and FCDO ""How a "well-wisher" transformed family planning in Pakistan"

By M&C Saatchi

Pinned by: Jack Chandler

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New work

Campaign Against Living Miserably

By adam&eveDDB

This campaign displayed 6,929 birthday balloons, to raise awareness of youth suicide. Each balloon symbolised a young life lost to suicide a…

Pinned by: Jack Chandler

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New work

Lucozade

By adam&eveDDB

A new masterbrand platform brings together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year history. 'Bri…

Pinned by: Jack Chandler

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New work

Archewell Foundation

By M&C Saatchi

We are proud and honoured to be a part of telling the stories of the brave parents from The Archewell Parents’ Network, who are standing up …

Pinned by: Jack Chandler

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Trend

LinkedIn prepares the next generation for the world of work

The new social first campaign supports new career starters by equipping them with professional knowledge and skills.

Pinned by: Jack Chandler

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Fuel Your Imagination

The Royal British Legion campaigns for protection

The new campaign from Leagas Delaney highlights how funds raised during the Poppy Appeal help the RBL deliver support for veterans.

Pinned by: Jeevan Hammond

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Trend

LinkedIn prepares the next generation for the world of work

The new social first campaign supports new career starters by equipping them with professional knowledge and skills.

Pinned by: Jeevan Hammond

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Voices

John Lewis Partnerships collaborates with care-experience artists

The Made by Care range has been designed to raise donations for the Building Happier Futures programme which supports the UK care community

Pinned by: Jeevan Hammond

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Fuel Your Imagination

London creatives break period stigma with Dadpax

Chrissie Butcher and Matt Weston have launched a Kickstarter campaign to launch a card game to help break the stigma around periods

Pinned by: Jeevan Hammond

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Fuel Your Imagination

NHS England and M&C Saatchi spotlight the signs of a stroke

‘Act F.A.S.T’ focuses on early symptoms for faster treatment and overall improved outcomes for patients.

Pinned by: Jeevan Hammond

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New work

lululemon

By Weirdo

To spotlight lululemon’s community work, we ditched sob-stories for some fun. Our social-first series celebrates coaches fighting to make fi…

Pinned by: Jack Chandler

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New work

Women's Aid

By House 337

The Ignored Emergency campaign for Women’s Aid reveals how deadly and widespread domestic abuse is across England. Domestic abuse often goes…

Pinned by: Jack Chandler

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Fuel Your Imagination

Amnesty International shines a light on human rights in new campaign

The ‘Press Send for Solidarity’ campaign spotlights the plight of political prisoners.

Pinned by: Jeevan Hammond

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Voices

Nike launches Grenfell football shirt with donated fabrics

The campaign, created by Brothers & Sisters, brings to life the fabric of the Grenfell in a new kit woven with the stories of the community.

Pinned by: Jeevan Hammond

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