JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.
The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.
eBay tasked us with announcing that it will now be free to sell on the platform. The multimedia campaign follows a couple moving in together for the first time, realising they actually have very different tastes. Something easily remedied now that it's free to sell on eBay.
Born out of a systemic rise of cancel culture, JOAN London created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of online harassment and spark a conversation about finding kinder ways to address problematic online behaviour.
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