It used to be that a loud voice and a decent ad spend was all you needed to get your message across. In today’s fragmented world, to project a consistent message we need brand stories strong enough to remain intact wherever they are told and shared. At Splendid we call our approach People-First Creativity.
From our strategic thinking, to the way we generate ideas and work with our clients, our starting point is real people living real lives in the real world. We’ll challenge you and urge you to keep it real. We’re here to deliver creative work that lives beyond the industry bubble. We love what we do. We’re Splendid.
We unveiled the world’s biggest (209.6 sq ft) magic eye installation for giffgaff, to highlight how ‘inattentional blindness’ is causing the nation to lose money on phone deals, with the artwork containing the hidden message ‘Seeing things more clearly?’.
To kick-off the new campaign from Doritos, ‘For the Bold in Everyone’, we teamed up with Lioness Chloe Kelly to unveil a massive 2,774 foot mural in Manchester, encouraging people to ‘crunch’ stereotypes in sport and beyond.
After research found that half (47%) of UK adults have never tried crisps on a pizza, yet it’s an emerging trend amongst Gen Z, we helped Walkers MAX collab with Pizza Hut to create the world’s first ridged pizza, offering crisp fans a pizza in a taste-loaded, crunchy ridge form.
After research showed that the sound of crunching was a distraction for one in three Brits, we helped Doritos launch the world’s first ever ‘silent’ snack: ‘Doritos Silent’, Ai powered technology, available to download free of charge for all PC users by heading to Doritos.
After research revealed that 62% of sexually active UK singletons don’t (or rarely) use condoms, we decided we'd recruit 50 members of the British public to test its most innovative condom yet...Durex Nude.
To raise awareness around men’s mental health on World Suicide Prevention Day (10th September), we turned empty season ticket seats at two football stadiums, to drive people towards Movember’s ‘Spot the Signs’ landing page.
To celebrate the sustainably grown, 100% British potatoes used to make Britain’s most loved crisp, Walkers potato farmer, Tim Rodwell, carefully created the created the world’s biggest the world’s biggest billboard in one of its British potato fields.
Tesco wanted to raise awareness around the launch of its new Premium Meal Deal, for just £5.00 with a Clubcard. To mark the launch, we created a photo stunt which saw two meal deal fans treated to a fine dining experience in the aisle in a Tesco store as shoppers looked on bemuse
To celebrate the new flame-grilled Whopper flavour, we designed, built and then flame-grilled a 200 square foot Doritos billboard in front of the home of flame-grilling, Burger King.
We turned Burger King’s flagship Leicester Square store 100% vegan as part of its mission to become 50% meat-free by 2030 and to show off its new menu. After an exclusive media premiere, there were queues out of the door, and sell-out products, making the launch a true success.
Tesco became the first major UK supermarket to sell a range of braille Valentine’s cards. In partnership with the Royal National Institute of Blind People, the cards had varied sensory features and provided an affordable and accessible option for Valentine’s Day.
Oddbox partnered with The Spread Eagle pub in Hackney to create a limited time, food-waste fighting restaurant menu; Odd Five Ways. The vegan menu used wonky and surplus fruit and veg from Oddbox to create a delicious five-course dining experience.
To tackle the taboo of talking about money amongst women, Laybuy teamed up with female collective Allbright to host an exclusive breakfast event and a finance-focused panel discussion with Laura Whitmore and consumer finance expert Ellie Austin Williams.
At Halloween, an estimated 14.5 million pumpkins end up in the bin. This year, to inspire the nation to eat their leftover pumpkins (squash or gourd), Oddbox set up the Save Our Squash helpline, providing consumers with delicious waste-free recipe inspiration on demand.
To mark National Curry Week, Tesco partnered with renowned British chef Romy Gill to unveil a secret five-ingredient curry base and show the nation how to use it to create 50+ curries. Romy's base, alongside recipes and tips allowed us to secure coverage surrounding the occasion.
Walkers funded a new football pitch in its home city, Leicester. The pitch, made in part using empty crisp packets will act as a community hub, offering mental wellbeing workshops, employability interventions and football fitness sessions.
Tesco transported media and influencers to a festive market for the annual Tesco Christmas Showcase. Guests were invited to explore and sample the new festive food, drink, homewares and gifting ranges on offer at Tesco this year.
If food waste was a country, it would be the third biggest emitter of greenhouse gases in the world. To bring this to life, Oddbox published a series of compelling social content to add ‘Wasteland’ to the map, and made a formal application for the ‘nation’ to join the UN.
To launch its new in-app shopping experience, Laybuy partnered with digital artist Donna Adi to unveil a street art mural in Manchester, giving away £10,000 worth of prizes via scannable QR code. TV illusionist Ryan Tricks also performed jaw-dropping illusions for passers-by.
Walkers launched its new Taste Icons range, four limited-edition flavours to celebrate and support local eateries. The range is inspired by the UK’s most-loved local restaurant meals – from fish and chips to madras curry. Each bag provides £5 off meals at thousands of restaurants
Monkey Shoulder partnered with The Dice Guys to create Cards For Hilarity, a game that pokes fun at adulthood’s most mundane tasks. Social content was published globally, alongside local market sell-ins. All game profits are being donated to the hospitality sector.
To help Londoners beat the heat, Greenall’s launched the Greenall’s Ice Cube – a giant, reflective ice cube on the iconic London South Bank – giving away over 1,000 G&Ts chilled to the optimum temperature to help solve the age-old problem of warm gin and tonics in summer.
Walkers set out to make the summer of football a memorable one ahead of Euro 2020. By introducing a range of limited-edition football match-day inspired flavours, and reviving the classic Salt & Lineker, Walkers made sure there is a flavour for everyone to enjoy this summer.
Naked teamed up with Made in Chelsea’s Ollie Locke to celebrate Pride Month and champion inclusion, donating 10p from each bottle of its new Naked Rainbow Machine smoothie sold in June and July to LBGTQ+ charity Stonewall (Naked will donate up to £40,000).
Laybuy has launched ‘Master Your Money’ to empower UK women to take control of their finances. Laura Whitmore and finance expert Ellie Austin-Williams are working with the brand to encourage women to adopt better financial habits with a new 5-minute financial health check tool.
Walkers set out to uncover whether crisps should be eaten IN or OUT of sandwiches. To help find the answer, comedian Asim Chaudhry asked the nation in a star-studded video featuring Gary Lineker and Gordon Ramsay, as well as experts and members of the public.
This Spring, Tesco announced the launch of its latest homeware collection, in partnership with Mrs Hinch. Premium mailers inspired by the range and press materials were sent to media and influencers. Over 42 pieces of stand-out news coverages was achieved in key media titles.
Walkers launched the ‘Power of Humour Report’ to highlight the positive impact humour can have on mental wellbeing. Off the back of the report, Walkers launched a new partnership with Comic Relief and will create a fund to support projects that support mental wellbeing in the UK.
Since August 2020, Tesco has drawn on a selection of quirky calendar hooks and trends to tap into the moments that matter to its shoppers and encouraged them to celebrate with Tesco by providing everything from newsworthy insights and recipes, to a wide range of expert tips.
In December, Quavers teased the news of its two retro flavours returning after almost a decade away, with a search for a superfan to be the first to try them generating a feel-good picture story. An official announcement in January secured mass national and consumer coverage.
Walkers MAX unveiled its iconic new partnership with KFC by playfully teasing and then leveraging the campaign line ‘it makes sense’. This was done via press office and creative media and influencer drops to launch two brand new MAX KFC crisp flavours with surround-sound impact.
Amidst a match day ban, Laybuy and Man United launched the first ever at-home Christmas hospitality. From the iconic Old Trafford terraces projected walls, to a Christmas dinner shared Andy Cole, one lucky fan was treated to the VIP experience over the Sheffield United match.
Tesco launched new research revealing the nation’s 2020 confessions; from cheeky weekday lie in’s to terrible haircuts. The activity supported the retailers No Naughty List campaign, where they are encouraging the nation to forgive themselves and enjoy a treat this Christmas.
Walkers launched ‘Monster’ shaped Monster Munch following ongoing debate on the snack’s true shape: claw with four fingers or monster with two arms and legs? We asked which tasted better and, following a poll, announced the new official shape name to media. The nation has spoken!
Big Yellow Self Storage was positioned as the storage solution that promotes and enables sustainability and stability, via a reactive press office, always-on social and blog content, resulting in an 85% increase in social reach year on year.
Walkers launched its new limited-edition festive sausage roll flavour crisps, and its first ever digital-first Christmas ad, "A Sausage CaRoll". Created with sausage roll connoisseur and social media star LadBaby, 5p from each pack sold is being donated to the Trussell Trust.
Tesco worked with magician, Troy, to amplify the launch of Tesco Clubcard Prices and bring to life how Clubcard has the power to lower prices by surprising shoppers with magic tricks. The price-lowering tricks were captured in a video and picture story.
In September Wotsits Giants broke the Guinness World Record for the World’s Longest Puffcorn by creating a 10.66m Wotsit at the Walkers factory. Continuing this theme, they strategically announced a £10k reward for whoever finds the UK's longest Wotsit Giant.
We launched Naked’s ‘Be More Naked’ campaign. After research revealed 77% of Brits struggle to say ‘no’ and make time for themselves, we partnered with Strictly’s Karim Zeroual to launch the ‘Bold O’Clock’ Insta challenge to help Brits be a little bolder and find more 'me time'.
We created a playful ‘Baby Mind Reader’ Instagram Stories filter. Designed for new parents around the world to have some interactive fun with their phone, the filter randomly selects what their baby might be thinking – such as a mischievous ‘See you at 3am’.
In June, we helped Tommee Tippee launch eight zoom backgrounds which can be used by expectant and new parents alike to make their all-important baby-related announcements face to face while maintaining social distancing during lockdown.
In May, we helped the premium mixer brand launch #CheersToYou, a new campaign pledging £10,000 support to The Drinks Trust and inspired consumers to follow suit with £10 donations to be in with a chance of winning at-home drinks.
In May, we announced the fourth release from the exquisite Stories range – a 19-Year-Old edition called ‘The Edge of Burnhead Wood’. Each whisky tells the tales of endeavour and knowledge from The Balvenie Distillery.
In April, we launched a new initiative called Ramsbury & Friends to help the on trade through tough times. Through a virtual tip jar, consumers could buy vouchers for their favourite pubs, with Ramsbury matching every pound spent.
In April, Tesco released research revealing how lockdown has reignited our passion for cooking, with one fifth of Brits saying they are making meals from scratch, and a third saying mealtimes are bringing everyone together in the household.
Quaker Oats has teamed up with British diving champion, Tom Daley, to help the nation kickstart its day by following the Olympian’s winning morning routine and breakfast habits.
Leverage Greggs brand fandom and seasonal product devotion to drive conversation and data collection for 2019's launch of the highly anticipated Festive Bake. Greggs was keen to get to know their audience more intimately and this was a perfect starting point.
We helped create the Blokini Line Manual - the guide to not ballsing things up 'down there'
We helped The AA (and the nation!) celebrate Pride with their first-ever GIPHY channel
To launch a new plant based range from Tesco, chef Derek Sarno hosted a media and influencer dinner.
We created a film revealing how The Balvenie Stock Model is like playing an endless game of chess.
We encouraged burger lovers to pay homage to the fromage and order from the Byron Cheesemas menu
We created an aspirational home to showcase the Spring/Summer '18 homeware collection for Tesco.
We brought good travel etiquette to the streets of London and Edinburgh
We restored harmony between cats and cucumbers with unusual advice ahead of World Cucumber Day
Tongue in cheek video to launch the mattress by parodying issues people 'have in bed'
We championed mindful driving by getting people to drive a mind controlled car
We brought rock stars Rival Sons to the quiet town of Holmfirth to kick off their World Tour and give residents an unforgettable experience
We took Dave's booty shaking from the advert to the next level, creating a step-by-step tutorial for everyone to feel epic like Dave
To launch hudl2 we got customers to hudl around the tablet and tell specially crafted Christmas jokes and then rewarded them with a hudl2
Real venue, real band, real rehearsal. Nothing posed, nothing staged, just images that captured the true #SpiritOfJack
The car insurance quote crushing company gave people the opportunity to crush a car in an EPIC way using a giant robotic hand live via Facebook
This data story delivered over 50 pieces of coverage. Highlights include BBC News, 6 national newspapers, ITV News online, Yahoo and LBC.
Launched new Brazilian BBQ Steak flavour with a Bro-zilian pop up giving guys the chance to win a trip to Brazil by having a Bro-zilian wax.
As part of a global initiative, parents in the UK spent a day with their child at work to gain a better understanding of what they do every day
Fans ‘donated’ Facebook posts and tweets to support the 'cause'. Superfans went the extra mile and donated items like their name and even sheep.
The ultimate lad’s restaurant where guests dressed in tuxedo onsies, ate a three course Pot Noodle meal and were looked after by Jorgie Porter
Comms strategy & event production. Bartenders were given the opportunity to co-create a new spirit or liqueur to sit within Reserve Brands
Media from nine markets stayed at ‘Hotel CELLULAR’ in London for the exclusive global reveal of the latest secret in Nivea Anti-Age Face Care.
Spicy Portuguese cheerleaders delivered pots of new Piri Piri flavoured Pot Noodle to key men's media and asked 'can you handle a hottie?'
Over 20 celebs join the public in putting their face in the Marmite Xmas lights on Oxford Street via Marmite Gold limited edition Facebook app
An integrated campaign that sees us bring the taste of rural America to UK music festivals
Social media & PR campaign celebrated the world’s best bartenders and culminated with a live final in Rio de Janeiro
A PR campaign focusing on the lighter side of sport engaged a younger audience and achieved a UK no. 1 hit record for ‘Louder’ by DJ Fresh
A theatrical art performance showcasing a unique collaboration with British artist D*Face delivered an extraordinary Smirnoff experience
Celebrated the Diamond Jubilee with limited edition Ma’amite and a special afternoon tea at The Botanist on Sloane Square
Drove website traffic by showcasing how much money homeowners could make by putting their stuff in storage and renting out their spare room
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