Our newest campaign with Migration Museum highlights the contributions to the England squad by players from migrant backgrounds. Yet, despit…
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The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas
Industry leaders share how brands can leverage sporting experiences to retain and attract new customers during this year's summer of sport
We asked industry leaders their thoughts on the potential impact of the 2024 Games
Paris 2024 is a pivotal moment to continue to influence change and platform the Paralympic games
Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.
‘Considering What?’ by 4creative lets the athletic excellence of Paralympians speak for itself
The campaign created by The Wild By Jungle aims to raise awareness of the support available for anyone facing domestic violence
By BBH London
After years of dodgy behaviour abroad and the small matter of a not-so-seamless Brexit, the well-known entertainment brand grabs the chance …
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Ben Knapp explores how travel brands can harness the excitement of this summer’s sports extravaganza
The campaign from T&Pm uses humour to show that there is more to being a Paralympian than being an athlete
The humorous campaign sees Pizza Hut UK team up with the 2024 World Championship Domino Tournament
The ‘Hate. Not in My Shirt’ campaign, created by Saatchi & Saatchi, is designed to combat all forms of online and offline hate.
As the summer of sport heats up the rice brand is continuing to lean on its partnership with footballer Declan Rice
Ahead of the Euros Saatchi & Saatchi has launched a poignant campaign to commemorate the lives of 12 young football fans whose lives were cut short by heart disease.
The beer brand is celebrating the summer of sport by offering fans replacements for spilt pints at selected pubs
A roundup of the marketing highs and lows of Euro 2024 so far
Women’s Aid and House 337 leverage the Euros as a national and timely platform for raising awareness
The football shirt, which features Ultraviolet Protection, launches ahead of the Euro’s football frenzy.
Industry experts consider how to leverage the power of brand to drive growth for women's sport
The campaign, from House337, is the latest instalment of the award-winning ‘He’s Coming Home’ campaign
Ahead of a weekend of sport the campaign strives to normalise anxiety and encourage men to share their feelings
The UK advertising industry launches a campaign celebrating UK creativity at Cannes
The new campaign from BBH drums up support for the England team ahead of Euro 2024.
“Hate. Not in my shirt” calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the be…
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By PrettyGreen
British precision sports brand Castore is championing to keep Andy Murray present in SW19 forever – to have the 1.3 mile road leading to the…
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Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…
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Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…
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''Til I Died' commemorates the lives of 12 young football fans whose lives were tragically ended by heart disease. The work is built on the …
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By PrettyGreen
PizzaExpress is coming to the rescue of non-football fans ahead of the Euros, with the launch of its game-changing Large Classic Football Ch…
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It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/
“Hate. Not in my shirt” calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the be…
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Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…
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A celebration of the special relationship Breitling has shared with the surf community since the release of its first sea watch in 1957, Spr…
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Ahead of the Paris Olympics Dame Laura and Sir Jason Kenny take to the skies to wish the athletes good luck
The sportswear brand is promoting a new textile recycling initiative through fashion, sustainability and football
MassiveMusic’s Chloe Heatlie asks ‘is breathing new life into old songs the recipe to sonic success?’
FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics.…
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The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure
The 2024 Paris Olympics mark a watershed for equality Forsman & Bodenfors’ Trudi Harris explains why brands need to catch up
With the Olympics spellbinding TV audiences worldwide, Lucy Bairner delves into the art of experiential marketing from the world of sport
The Paralympics TikTok account’s use of humour has divided audiences. Lisa Nichols champions the power of humour for driving connection
The European launch of M&M’s Minis features miniature media and miniature athletes
The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures
Social media has lifted the lid on the Olympic games and given athletes a platform beyond their sporting achievements
Melissa Morton, Research Manager at MassiveMusic, on what brands can learn about connecting with audiences, from the 2024 Paris Olympics
Paris 2024 marked a cultural shift in sports storytelling
Industry experts have their say on closing an Olympic-sized investment gap
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
Orange challenges outdated perceptions around the Paralympic Games with a powerful new campaign from Publicis Conseil
The campaign from Havas positions John West as proud protein partners of ParalympicsGB
The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics
By adam&eveDDB
This campaign dispels harmful misconceptions about the Paralympics in an aim to drive viewership. Featuring Paralympic taekwondo athlete Amy…
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‘Missing’ aims to create awareness and raise funds to help the England Women's Amputee Football Team achieve their ambition to play at the f…
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