Orange has reaffirmed its commitment to driving inclusivity in sports with a powerful campaign designed to challenge misconceptions about the Paralympic Games.

Created by Publicis Conseil the ad successfully takes on the stereotypes surrounding Paralympic Sports.

The spot challenges the notion that Paralympic sports are less impressive, less performant and less spectacular.

With the strapline: ‘When you love sport, you love sport’ the campaign juxtaposes the men's 1500m final at the Rio 2016 Paralympic Games with that of the Olympic Games of the same year.

The images are identical in every way, the tension at the start of the race, the suspense right up to the finish line and the explosion of joy right afterwards.

However, the campaign highlights the key difference between the two races. For the first time in history, a para-athlete finished 1.71 seconds ahead of the Olympic gold medalist.

There are four para-athletes in total who achieved a better time than the Olympic champion. This insight highlights the excellence and exceptional performance of Paralympic athletes, defying all expectations and redefining the limits of sport.

The campaign successfully underlines that the most limiting factor for the Paralympics is not based on athlete performance, but outdated stereotypes and attitudes.