Underconsumption core

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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Trend

The key skills for marketers when consumerism becomes the enemy

Marketers have a pivotal role to play in combatting the climate crisis and creating more sustainable cycles

Pinned by: Katharine Pebworth

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Trend

Unlearning habits for a greener planet

Oli Gibson, Planning Partner at BBD Perfect Storm, on adopting day-to-day behaviours that can have an impact

Pinned by: Katharine Pebworth

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New work

Greenpeace

By We Are Social

Bringing attention to the Global Plastics Treaty negotiations taking place in November this year, the film shows global politicians running …

Pinned by: Katharine Pebworth

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New work

Ford

By Wieden+Kennedy London

The legend is back. An icon rewired, the New All-Electric Capri. Embrace the future with a nod to the past. Directed by Anton Tammi (Famous …

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Puma highlights fashion’s sustainability efforts

The sportswear brand is promoting a new textile recycling initiative through fashion, sustainability and football

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Innovation agency drives sustainability with Phoenix luggage

The Tela luggage range, designed in collaboration with Morrama, brings sustainability to design

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Dr. Martens champions sustainable fashion

Genix Nappa, a new material made of leather offcuts, aims to reduce waste

Pinned by: Katharine Pebworth

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Case study

POSITIONING E.ON AS THE VOICE OF URGENCY ON BRITAIN’S ROAD TO SUSTAINABILITY

By House 337

Pinned by: Sophie Urquhart

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Case study

A nationwide campaign to change recycling behaviour

By Truant

Pinned by: Sophie Urquhart

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New work

Unbranded

By Truant

Old Wives’ Tales is a dark film with a green message about the power of wind energy. Truant & Brother Film are giving it away for free to a …

Pinned by: Sophie Urquhart

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New work

Christian Aid

By Impero

Climate change is breaking records and already impacting sport. During the 2024 Paris Olympics, Impero and Christian Aid are raising awarene…

Pinned by: Sophie Urquhart

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Case study

Combining nature and tech to enable small-space growing

By Exposure

Pinned by: Sophie Urquhart

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Case study

Inspiring audiences through real stories

By DEPT®

Pinned by: Sophie Urquhart

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Thought Leadership

Is marketing fuelling doom spending?

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully

Pinned by: Jeevan Hammond

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Hot Pick

Ecover’s ‘Rewear Chair’ reimagines sustainable living through design

The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.

Pinned by: Jeevan Hammond

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New work

Chapter Zero

By Mother London

The fact is, there are a hundred business reasons for climate action. And in this campaign, we make those cases. Because it’s not just a mo…

Pinned by: Jack Chandler

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New work

Audi

By Collaborate Global

Orchestrating a content suite of imagery and videos unveiling Audi’s E-tron range with authority in Saudi Arabia, igniting the introduction …

Pinned by: Jack Chandler

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Insight

Why Sustainability isn't Selling: Don't Lead with Green

Catch A Fire hosted its latest Ignite webinar in early October, the first in a new series, where we, along with a panel of industry experts, tackled the topic of sustainability in relation to consumer behaviour and purchasing motivators. You can find out some of the key insights we took away from this recent in-depth discussion.

Pinned by: Jack Chandler

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New work

HIFOR

By Catch A Fire Agency

The Wildlife Conservation Society's groundbreaking new initiative is to scale up investments in protecting high-integrity tropical forests (…

Pinned by: Jack Chandler

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New work

Ecover

By Uncommon Creative Studio

'The Rewear Chair’ is a celebration and reappraisal of the laundry chair — a piece of beautiful, sustainable furniture design, with a power…

Pinned by: Jack Chandler

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Trend

From greenwashing to ‘green hushing’: what’s behind the recent silence around sustainability?

Businesses must find the balance between action and transparency to work toward a more sustainable future.

Pinned by: Jeevan Hammond

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