Truth About Escapism
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Escapism is a fundamental human behaviour that has shaped our world for centuries, and McCann Worldgroup’s latest truth study ‘The Truth About Escapism’ explores escapism in all its forms. It drives creativity, innovation, and well-being, with 91% globally feeling the need to escape - fuelling a $9.7T "Escape Economy." Discover more about our latest "The Truth About Escapism" report.