Back by Popular Demand: A Brand Response Masterclass

Due to overwhelming demand, we’re thrilled to bring back our Brand Response keynote—now featuring fresh insights from Year 4 of our groundbreaking partnership with Shelter.

Join us for an exclusive session that takes you behind the scenes of Shelter’s remarkable fundraising transformation. Over the past four years, we’ve shifted from traditional direct response methods to a bold Brand Response approach—leveraging emotive storytelling and high-impact creative to achieve record-breaking results.

Why attend?

Shelter’s journey is proof that creativity delivers. Our latest collaboration, World of Our Own, became one of the most talked-about charity campaigns of the year, featured in publications like: The Sun, The Mirror, Radio Times, Mail Online, The Standard, The Independent, Campaign, The Drum, Little Black Book, Creative Review, shots, and more.

Hear directly from the experts who made it happen, Claire Whitney, Head of Acquisition, Shelter and Rick Dodds, Creative Partner, Don’t Panic, who will share:

• How a creative and strategic pivot transformed Shelter’s fundraising model
• What made Year 4 the most successful yet
• How earned media has amplified campaign success
• The impact of emotive storytelling, co-creation, and authentic representation
• And yes—how we keep winning awards like Third Sector Fundraising Campaign of the Year

If you missed this talk before—or want to hear the latest chapter—you won’t want to miss this. This is a must-attend event for fundraising leaders looking to unlock the power of creativity in a challenging landscape.

For more details and to secure your spot, email Miranda at [email protected].