Disciplines

  • Advertising/Creative
  • Customer experience
  • Digital

About

VML is a creative company that combines brand experience, customer experience and commerce, to build connected brands that drive growth and solve business problems of every kind.

Our unique ability to integrate these practices, ultimately combining real customer benefits with a deep brand bond, enables us to consistently push to exceed customer expectations, creating unique experiences that deliver.

Our goal is to make our partners the best storytellers on every platform. It's not just the mission we're on, it's the value we deliver by bringing together a combination of diverse talent that can work together to meet the requirements of every brief.

The outcome being innovative, effective (and award winning) work in partnership with our clients. We’d love to find out more about your challenges and how we can help.



Connect


People

New Work

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New Work

KitKat

By VML

While people feel they take enough breaks, just 34% of consumers say they take good-quality breaks. This new global campaign, created by VML UK for KitKat, recognises this insight, using humour to highlight areas in our lives where our breaks are interrupted.

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New Work

Sela & Newcastle FC

By VML

Unsilence The Crowd is a powerful campaign designed to improve fan accessibility in football by using haptic technology while raising awareness of the live sports experience for people who are deaf or have hearing loss.

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New Work

CALM

By VML

Unseen Signals aims to tackle rising suicide rates in young women. The powerful work, featuring England Lioness Fran Kirby, draws on parallels faced by those who are suicidal, whose calls for help are misunderstood or go unrecognised when speaking up about a mental health crisis.

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New Work

Tommy's

By VML

Tommy’s ties up with Women’s FA Cup Final to raise awareness of charity goal. Tommy’s, the UK’s largest pregnancy and baby loss charity, has announced a powerful new out of home campaign titled “Let’s Bring Them Home” – launching in time for the 2023 Women’s FA Cup Final.

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New Work

Serious Tissues

By VML

Serious Tissues, the UK’s first carbon neutral toilet roll, launches a special edition bathroom book, designed to bring to life the brand’s commitment in caring for the planet. Kamasutree, created using fully recycled materials, using playful illustrations and comedic copy.

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New Work

Boots

By VML

VMLY&R/The Pharm launches A period stopping is only part of the story for Boots. The campaign uses impactful double-page spreads to highlight menopausal preconceptions versus the realities and variation of symptoms many women experience.

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New Work

THINK!

By VML

The Department for Transport announced its new campaign for THINK! The work aims to highlight the dangers of driving too fast for the conditions on rural roads and encourage young drivers to question what those extra few miles per hour are really worth.

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New Work

Difflam

By VML

At the height of cold and flu season, Difflam announces a new print and digital campaign to drive brand awareness and product consideration, while celebrating a creative direction change for the brand.

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New Work

Positive About Down Syndrome

By VML

The start of a new life should be a positive experience. But if your child is diagnosed with Down syndrome, it’s not. Current healthcare protocols mean expectant parents are offered termination in the same conversation as diagnosis.

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New Work

Boots

By VML

Boots unveils its 2022 Christmas campaign, starring BAFTA-nominated actress Lydia West in a magical and uplifting festive film that encapsulates the joy of finding just the right gift for the right person.

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New Work

STAMMA

By VML

The British Stammering Association, Stamma, has launched a film called ‘It’s How We Talk’ that captures people with a stammer mid-sentence, celebrating each moment while also calling out the damaging comments many have endured.

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New Work

Wendy's

By VML

To celebrate the neighbourhood, and to launch its new Camden restaurant, Wendy’s®, the renowned American hamburger brand, has today revealed a new mural of their famed brand icon, given a makeover by the Camden community.

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New Work

Ford

By VML

Making wellbeing support visible in construction. #MakeItVisible Ford is bringing mental health first aiders directly to construction sites in distinguishable branded Ford vans and making them highly visible with a hack of the common high vis vest.

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New Work

Alpro

By VML

Launched in the week of Earth Day, this campaign highlights that thinking about sustainability shouldn't be just a one-day exercise. This ad was directed by The Glue Society via Biscuit and Revolver, and according to VMLY&R London, production was also mindfully sustainable.

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New Work

THINK!

By VML

Guardian Mates, Department for Transport's new campaign for THINK!, uses the power of influence and respect between mates to tackle drivers’ handheld mobile use, coinciding with the stricter laws in Great Britain making virtually any use of handheld mobile at the wheel illegal.

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New Work

Dell Technologies and Intel

By VML

Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R New York on “I Will Always Be Me,” a first-of-its-kind book for people living with motor neurone disease that banks their voices as they read aloud.

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New Work

Driver & Vehicle Licensing Agency

By VML

Photographed by Taylor Wessing Portrait Prize winner David Stewart, Hard to hide, Easy to tax is the latest instalment in a long-running series of DVLA enforcement campaign by VMLY&R. The new campaign aims to discourage drivers from risking driving an untaxed vehicle.

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New Work

Department for Transport

By VML

Mates for Life aims to help stop drink-driving ahead of the holiday season and shift perceptions on the consequences of drink-driving.

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New Work

Stamma

By VML

Not Just One Day is a comical film that supports the launch of the British Stammering Associations petition calling for people who stammer to be visibly and authentically portrayed in the media.

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New Work

Boots

By VML

Bags of Joy reignites the magic of the holiday season. It brings into focus the happiness of spending time with friends and family and the wonderful feeling of gifting joy to them, after a year where so many were unable to spend time together.

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New Work

Reuters

By VML

‘The Source’ builds on Reuters 170-year heritage to emphasise its reputation as one of the world’s most trusted news outlets. The global campaign reinforces Reuters unique and vital role as the leading source for truths about our world.

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New Work

Colgate

By VML

Colgate launched a new European content series inspired by popular online formats and designed to help adults reap the benefits of smiling more. The brand humorously tapped the best instructors in the world when it comes to smiles: Children.

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New Work

Wendy's

By VML

In line with the first restaurant opening in the UK, Wendy’s unveiled their new brand platform specifically created for the UK market - All Beef. No Bull. The platform challenges the status quo by calling out the failings of others in the category (Bull) and presenting Wendy’s qu

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New Work

Alpro

By VML

The campaign shines a spotlight on how switching to Alpro’s plant-based foods – whether you become a plant-based barista with your morning coffee or switch up your afternoon cuppa – is a great way for consumers to help save the planet’s resources.

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New Work

Stamma

By VML

Find the Right Words aims to change public perception, and start a new conversation about stammering.

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New Work

Baileys

By VML

Baileys, Women's Prize for Fiction and VMLY&R have re-released 25 novels under the female author’s real name. Previously published under male pseudonyms, the books have been re-designed and will be the first time these female authors names will appear on their own work.

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New Work

Viagra Connect

By VML

Viagra Connect launches a new campaign, which aims to shift the conversation around erectile problems, from a stigmatised issue long associated with a perceived lack of masculinity to a health issue which can be caused by the stresses and strains of modern life.

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New Work

Department For Transport

By VML

DFT aims to create a more inclusive transport system for disabled passengers, especially those with non-visible impairments. 'It's Everyone’s Journey' campaign is full of empathy designed to create a more considerate public transport environment for everyone.

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New Work

THINK!

By VML

This THINK! campaign calls on young men to step in and stop their mates from drink driving by urging young men to step in and ‘Pint Block’ their mates, with the message that ‘a mate doesn’t let a mate drink drive’.

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New Work

THINK!

By VML

THINK!, the government’s road safety initiative, invokes the spirit of Jeff Bridges’ "The Dude" character from The Big Lebowski, in a humorous campaign bringing awareness to situations where new drivers feel vulnerable or have the highest road casualties.

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New Work

Center Parcs

By VML

Center Parcs celebrates family togetherness and positions itself as the perfect destination for people to be their true selves and give each other undivided attention.

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New Work

Baileys

By VML

We have created a series of recipe videos and articles tailored to the top baking fails.

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New Work

VIAGRA CONNECT

By VML

Viagra Connect OTC Launch

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New Work

VIAGRA CONNECT

By VML

We tried to break stigmas and highlight just how common erectile problems really are.

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New Work

THINK!

By VML

The Department for Transport and Y&R London rethink the THINK! drink drive campaign, focusing on fr

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New Work

BBC Winter Olympics

By VML

The campaign brings to life the fearlessness Olympians must possess to succeed in their events.

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New Work

TUI

By VML

Crossing the ‘T’s, dotting the ‘I’s and putting ‘U’ in the middle

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New Work

BBC Sport

By VML

A maverick tennis ball wreaks havoc and mischief as it travels around the UK on its way to Wimbledon

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New Work

BBC Sport

By VML

"No Guts. No Glory" - if you don't make the extra effort you'll end up with nothing.

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New Work

BBC

By VML

Steve the Dog demonstrates how personalization makes experience of the BBC better.

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New Work

JD Williams

By VML

Spring into Summer with JD Williams. For A Colourful Life.

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New Work

N°5 L'Eau

By VML

Launching N°5 for a new generation. "You Know Me and You Don't". The scent of all paradoxes.

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New Work

Actimel

By VML

Stay Strong: giving consumers positive resilience to face the challenges of everyday life.

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New Work

Boursin

By VML

Boursin's biggest ever TV sponsorship paying witty homage to French art house cinema.

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New Work

Premier League

By VML

Premier League’s first ever national ad campaign, highlighting their program 'Primary Stars'.

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New Work

BBC

By VML

Unique campaign celebrating the BBC's learning content, all in one place for the very first time.

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New Work

Thomson

By VML

Thomson's new campaign showcases the special moments it provides for holidaymakers at its resorts.

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New Work

M&S

By VML

We are the agency that gave Mrs Claus her moment.

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New Work

M&S

By VML

We are the agency that loves prawnography.

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New Work

M&S

By VML

We applied the 'Art of' treatment to M&S’ range of School Uniforms.

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New Work

RKCR/Y&R

By VML

Now open for Food, Fashion & Home.

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New Work

BBC Sport

By VML

We are the agency that brought glamour to the game

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New Work

M&S

By VML

We are the agency that looks pretty in pink! Art of Summer is a TV spot to showcase M&S' summer wear

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New Work

Light & Free

By VML

Using a woman's dancing shadow, we bring to life that great feeling you get from eating Light & Free

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New Work

Emirates

By VML

As excitement builds for the FA Cup we celebrate Emirates' love of togetherness around sport.

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New Work

BBC Learning

By VML

Shows the UK how the BBC is helping nurturing our future tech stars with the BBC Micro:bit

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New Work

BBC iPlayer

By VML

Bringing the BBC closer to it’s audiences by helping users get more out of the services they provide

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New Work

Marks and Spencer

By VML

We are the agency that loves love

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New Work

Visit Britain

By VML

Live your #OMGB moment

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New Work

British Paralympics Association

By VML

We are the agency that Supercharged ParalympicsGB

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New Work

Marks and Spencer

By VML

We are the agency that made healthy food wonderful

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New Work

First Choice

By VML

We are the agency that believes in following your heart

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New Work

BBC

By VML

We are the agency that loves sprouts.

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New Work

Marks and Spencer

By VML

We are the agency that cooked up an incredible Christmas.

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New Work

Marks and Spencer

By VML

We are the agency that cooked up an incredible Christmas.

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New Work

BBC

By VML

We are the agency that finds poetry in pure drama

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New Work

Marks and Spencer

By VML

We are the agency that knows there's an art to Christmas

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New Work

Lloyds Bank

By VML

A campaign to launch Lloyd's New Business Current Account and celebrate the country’s small business owners, from florists to electricians.

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New Work

Lloyds Bank

By VML

A new TV ad showing that getting the ideal present is easier than ever thanks to the bank’s partnership with Apple Pay.

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New Work

Royal British Legion

By VML

We are the agency that remembered the fallen and the living.

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New Work

Emirates

By VML

We are the agency that showed the world how flying should be.

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New Work

Land Rover

By VML

We are the agency that deal in real.

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New Work

Marks and Spencer

By VML

We are the agency that put the MMMMMM in Autumn.

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New Work

Marks and Spencer

By VML

We are the agency the put the art in Autumn.

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New Work

Premier Inn

By VML

We are the agency that made waking up feel wonderful.

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New Work

Marks and Spencer

By VML

We are the agency that made going back to school fashionable.

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New Work

Volvic

By VML

We created a mouthwatering spectacle demonstrating the amazing taste of Volvic.

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New Work

Breast Cancer Now

By VML

Breast Cancer Now has the ambition to stop women dying of breast cancer by 2050. We share this ambition. #TheLastOne

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New Work

M&S

By VML

An oversized, quirky, British fashionista hotel that showcases the very best of the high street’s Spring Summer fashion trends from M&S.

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New Work

M&S

By VML

We brought sumptuous chocolate delights, delicious Roasting joints and tasty hot cross buns to life, using the mouth-watering Adventures In style

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New Work

Bank Of Scotland

By VML

We created a distinctive positioning for the Bank of Scotland as the bank that helps people make well-informed decisions about money.

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New Work

BBC

By VML

The challenge was to make people appreciate the value and impact of local journalism and the BBC’s provision of it.

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New Work

BBC

By VML

Our challenge was to re-assert the superiority of the BBC's drama output and demonstrate that the BBC produces quality, distinctive drama.

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New Work

M&S

By VML

Christmas has become a time of tear jerking ads. How could we create a campaign that is still emotional, but in a more optimistic, joyful way?

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New Work

M&S Food

By VML

We are the agency that reinvented food porn.

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New Work

Vodafone Red 4G

By VML

Promoting Vodafone's partnership with Netflix, this ad features members of the public quoting well-known movies and shows in everyday situations.

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New Work

BBC

By VML

In an attempt to subvert the competition's friendly image, this trailer for the BBC depicts the athletes as fierce warriors in training.

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New Work

Land Rover

By VML

Can and Will uses the brand’s legendary ‘go-anywhere’ attitude to inspire people of all ages to challenge themselves and fulfil their ambitions.

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New Work

M&S

By VML

We have created a magical two minute film for Marks & Spencer which takes us on a whirlwind adventure through our favourite fairy tales.  

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New Work

Lloyds Bank

By VML

We have worked with the British banking icon to deliver a brand that serves customers in a contemporary and distinctive way.

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New Work

Holland & Barrett

By VML

We’re using the charming H&B characters to let people know that you can ask the staff any health and product-related question.

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New Work

M&S

By VML

Make Today Delicious puts M&S’ food at the heart of everyday occasions.

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New Work

Fire Kills

By VML

We have encouraged 3x more people to test their smoke alarm, by creating a behavioural link between the clocks going back.

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New Work

Land Rover

By VML

Well done boys – we think this ad says it all.

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New Work

Land Rover

By VML

Land Rover is a brand for those who are filled with the spirit of adventure…much to this Drycleaner’s confusion.

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New Work

Virgin Atlantic

By VML

Our latest campaign for Virgin Atlantic brings to life the brand’s reason for being – that it’s for those Born to Fly.

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New Work

Let There Be Beer

By VML

RKCR/Y&R have created a rallying cry to the nation to remind us that sometimes only a beer will do…LET THERE BE BEER

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New Work

Oxfam & M&S

By VML

Encouraging the UK to recycle clothes with Oxfam and M&S

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New Work

Lloyds TSB

By VML

This piece of work for Lloyds TSB takes you on a journey following the Olympic torch across the length and breadth of the UK.

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New Work

M&S

By VML

Our recent TV campaign for M&S

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New Work

BBC

By VML

Our recent work for the BBC highlighting their coverage of the 2012 Olympic games, featuring a track from Elbow

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New Work

Virgin Atlantic

By VML

Our 2010 global campaign for Virgin Atlantic, putting the fun and glamour back into flying in the midst of the worst recession in living memory.