Conversations on culture

2024 was a year of chaos and contradictions. You couldn’t blame brands for not being able to keep up with it. With a year as fast paced and erratic as this, one question went begging: what will next year be like? So Truant set out on a mission to compile all of the cultural milestones of 2024, break them down into five central themes, and present evidenced based predictions on what 2025 will bring us from a cultural viewpoint.