With the help of Heinz, Ed Sheeran launched his very own hot sauce and partnered with Uncovered to tell the world about it. 

To launch, we jumped on Ed’s tour and took Tingly’s to Thailand, aligning the hot sauce with its famous founder and taste testing it with lip smacking food. We’ve also been crafting trend-led recipe content for social, showcasing all the delicious ways to dial up your dishes with Tingly’s.

But we didn’t stop there. We collaborated with Wonderland Comms, and DAVID Madrid to make sure the world knew that Tingly Ted’s really does go with everything, in a truly unexpected and unforgettable way. We joined Ed Sheeran at a Sainabury’s in Saint Alban’s for the world’s first hot sauce signing - leaving a spicy autograph on everything from blocks of cheese and broccoli, to records and T-shirts. Our social films amplified the event, with Ed’s sauce signatures making headlines across BBC News, CNN, The Times, ITV News, Daily Mail, BBC Radio 1, ITV Breakfast, and more.