Don't Rely on AI: Let your creativity do the targeting

Don't Rely on AI: Let your creative do the targeting

By this, we mean, that AI isn’t everything. Despite machine learning and personalisation strategies being everywhere you look today, the role they play isn’t new.

Since the dawn of marketing time brands have been collecting information about their customers to inform their strategies, communicate relevance and build trust. However, technology gave us to access more data, and so we became more precise. We went from speaking to a broad audience on a TV to a segment of one, on a Tuesday, whilst they are on the way to work, in the palm of their hand.

We may have gone too far.

With changes to data privacy and new targeting tools in play, we want to explore why creativity is the key to creating resonance with your target audience. It’s the best way to grow your brand, drive loyalty and cut through all the noise in your personalised marketing strategies.

So sign up for free now and find out more.