Informed by human behaviour. Fuelled by creativity. Connected by data, media and digital. We are IMA. A people-first marketing agency. Building brands for real people. That live and last in the real world.
By IMA
A new brand platform & integrated campaign for leading shower manufacturer, Mira Showers.The campaign pivots towards emotional storytelling, drawing on the very real & underrated role that showers play in modern life.It has launched across TV,OOH, digital,print & social channels.
By IMA
We repositioned Steiff in physical retail spaces, emphasising its status as a premium design brand. Featuring bespoke fittings, bears and immersive product displays. It's live in Selfridges, London and due to launch in FAO Schwarz, New York, with a further global rollout planned.
By IMA
During the 2024 Olympics adidas took over Châtelet Les Halles for a multi-sport event series. We designed and built a bespoke miniramp, the surrounding area and a shipping container customisation zone. Creating a skateable pop-up and a unique experience for the local community.
By IMA
To launch the adidas x Merky Predator boot collab, we created an unforgettable experience tailored to the hyper-local clientele of Merky x adidas.The event generated buzz and drove sales with authentic partnerships and seamless innovation. Stormzy himself even made an appearance.
By IMA
Toyota North America has been driving change in the automotive industry for almost 100 years. But as a prominent sponsor of US sports, they needed to change the way they were engaging fans. Find out how we helped them drive engagement with an interactive, end-to-end game.
By IMA
Our playful space for Beauty Bay gave the beauty obsessed somewhere to meet, chat and share the latest finds, vibes and routines. With influencers in attendance, a skin consultation station, giveaways and a shoppable space with products that make us look and feel our best.
By IMA
A fully integrated UK & US advertising and brand campaign for Wren Kitchens. ‘The Great Wrenovation’ includes OOH, TV, radio, social, print and web. It aims to empower homeowners to commence their kitchen renovation - no matter their budget - and to drive footfall to showrooms.
By IMA
Our Retail Experience team hosted intimate 'House of Diesel' events across Europe. Celebrating Diesel’s 45th anniversary, stores were turned into exclusive clubs for members. Turn out exceeded expectations, resulting in the biggest ever spike in 'House of Diesel' member sign-ups.
By IMA
A digital activation to launch Tommy’s New York Puffer Jacket. Including AR, CGI, social, OOH & guerrilla activity. The AR experience let consumers turn landmarks into puffer jackets in a Pokémon-Go style scavenger hunt. CGI content received over 80k engagements in 2 weeks.
By IMA
The campaign saw four female artists create bespoke artwork for Kohler’s limited collection, unveiled at Milan Design Week '23. We designed bespoke launch zones for the product which were executed worldwide in Kohler flagships across North America, South America, Asia and more.
By IMA
To launch the Brazilian national skate team’s uniform, created by adidas, we turned to Felipe Gustavo, who was part of Brazil’s first ever national skate team. We created exclusive content to show what it means to bring street skateboard culture to the world sporting stage.
By IMA
Taking over the OFFSPRING concession in Selfridges, we created a space inspired by the 70s era; a period where several key adidas footwear silhouettes launched-Gazelle, Handball Spezial, Superstar. The space featured trefoil seating, retro inspired shelving & contemporary props.
By IMA
Through a gallery takeover and activation, we created a launch event that brought the adidas x DIME collection to life, inspired by UFO crash sites, alien archaeology and meteor showers. The well-attended event created hype and awareness while amplifying skate culture.
By IMA
A club experience for adidas Originals honoured the brand’s deep ties to dance music and hip hop. We built a DJ rig, soundsystem and disco trefoil, then asked graffiti icon Zomby to tag the space. Club Originals was a celebration of the creativity that has always inspired adidas.
By IMA
We cemented a clear brand positioning, to drive affinity and showcase a distinctive tone of voice.'Just makes sense' cuts the B.S and shows that Hisense provide quality products at affordable prices. Nothing more, nothing less. The campaign ran across TV, outdoor, digital&social.
By IMA
In celebration of drop 7 of the adidas x IVY PARK collection we developed an integrated experiential campaign designed to drive traffic to three NYC stores, 5th Ave, Melrose and Houston. The campaign involved street graffiti, a roaming LED truck, DJs, drinks & LED-lit photo booth
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