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Championing Our Future Talent by Rebecca Ziantoni

Rebecca Ziantoni from the business team and active member of McCann Manchester’s DE&I Council shares her thoughts on how we can all help champion future talent entering the industry. Rebecca’s thought provoking piece was prompted by a Bloom North panel event Rebecca attended on dismantling stigmas and promoting inclusivity in the workplace.

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Expertise & Experience: What Customers Want From Premium Brands In 2024

Premium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele. Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the luxury environment.
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Love it or Loathe it?: Brand Identities We've Grown to Love

As the Olympics draw to a close, we reflected on the broader Paris 2024 brand identity - how we collectively felt about it when first launched and how we feel about it now having seen it brought to life across a summer of sporting excitement. And in doing this, we decided to pause, take a moment and reflect on a few recent brand identities that have taken us on an emotional journey - from our initial feelings at their launch to our current perceptions once experienced.
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Why More High-Street Brands Need to Embrace Midlife Women

Are high-street brands doing enough to embrace midlife women? As luxury fashion labels such as Burberry and Loewe incorporate older female icons into their advertising, high-street brands are falling behind. Louise Canham, Associate Creative Director, explained why more brands should be spotlighting the diverse and vibrant reality of midlife women.

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The Big AI Debate: Creativity, Ethics and Human Connection

There was no doubt that the role of AI in media and advertising was going to be a hot topic at Cannes this year. But quite the level of chatter we saw coming off the Croissette proves this really is the topic of the year for our industry. Quite simply, how could – and should – AI shape the work that we do? What are the risks – both business and human? Can AI be an inspiration and propellant for creativity, or is it simply a threat to craft?

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Transforming Customer Services with LLMs

Imagine a world in which you never have to press 1, trawl through webpage loops, or watch a bot type out “I’m sorry, I don’t understand” ever again. Booking an optician’s appointment; rescheduling hotel check-in dates; even finding out how to replace your dishwasher filter. All completed in seamless – dare we say enjoyable? – experiences. This is the world we envision for customer services. And it’s currently in creation, with the help of Large Language Models (LLMs).

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Your Next Voice Skill - Where To Start

The Voice Consumer Index 2023, from Vixen Labs and Delineate, revealed that more than 60% of people use voice assistants (Amazon Alexa, Google Assistant or Siri) in the UK and US. This means there are plenty of ways in which brands can and should satisfy customer needs via voice. Read our document which will give you a few ideas on how to get started with Alexa skills. To make it even simpler, they have been divided by sector.

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Diversity, Equity & Inclusion Report 2023

The Jellyfish Diversity, Equity, and Inclusion (DEI) Report for 2023 represents a pivotal milestone in our ongoing commitment to fostering an inclusive workplace environment. Rooted in our core values, this report provides a comprehensive overview of our organization's diversity landscape, guided by insights gleaned from the DEI data census. The report is based on collected voluntary, confidential, and anonymous feedback and data from 66% of our Jellyfish employees worldwide throughout Dec 2023.
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Introverts Need Exercise, Too. How Can Sports Brands Up Their Game With Us?

Despite a growing love for fitness, many introverts feel sports brands don't resonate with them. They enjoy running, swimming, and cycling but avoid highly social activities like triathlons and "bro energy" environments. While they value premium sports gear, they dislike shopping at stores that feel like nightclubs. Introverts like sports' vulnerability and creativity but seek brands that acknowledge their less social fitness journey.
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How to reduce the sustainability price premium

To make sustainability the norm amid a cost-of-living crisis, marketers must reduce the sustainability premium. Key strategies include building brand demand, reinvesting extra sales into customer value creation, and aligning customer and environmental benefits to enhance brand credibility.
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Football’s fashion own goal

Football should leverage its fashion potential, as Lionel Messi’s pink Inter Miami shirt made Vogue's top ten list. Despite being the world's biggest sport, football lags in fashion influence compared to basketball and tennis. Paris Saint-Germain excels by collaborating with top fashion brands. Other clubs should follow PSG's lead, treating kit launches as major branding opportunities and not just sports merchandise.
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The Super Bowl: How Sporting Events Supercharge Brand Campaigns

As Super Bowl LVIII in Las Vegas features the Chiefs vs. 49ers, the spotlight is on the commercials. Major sports events like the Super Bowl are golden opportunities for brands to capture undivided attention in a hyper-personalized world. Live sports resist on-demand streaming, making real-time viewing and ad breaks culturally significant. Brands must creatively integrate to maximize impact, as seen with Apple, Budweiser, and Coca-Cola.
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How Generative AI Can Improve Your Marketing Game

AI in marketing isn't just about enhancing current processes but uncovering new opportunities for effectiveness. It can generate meaningful data assets, use synthetic personas for real-time feedback, and provide insights by combining public and proprietary data. This helps marketers understand audience behavior and predict outcomes. Additionally, AI supports data talent by enhancing their tools and capabilities, empowering them to deliver better insights and value to the business.
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AI & Us

Using AI to fuel creativity, not to replace the spark of inspiration ????! Our Creative Strategist, Chris Brown, takes a look at how we are using creative AI tools within the creative process to supercharge our work, creating better, more efficient campaigns to drive positive change for purpose-led businesses.

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The Unlucky 13: The Most Overrated Design Practices of 2024

In the ever-evolving world of design, some trends are sometimes slavishly followed, but are they holding us back? Our latest bitesize insights piece dives into what we believe to be the most overrated trends and why it's time to rethink them, or ditch them altogether.
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Navigating Success in Global Travel Retail

Post-covid travel is well and truly booming. Whether domestic travel or further afield, we not only want to get away, but travel in style. With planes, trains, and cruises the pillars of this new travel landscape, GTR is wide open for brands to build new connections with voyagers. In our latest Show Me, we set sail on this new ocean of opportunity, investigating which brands are blazing the trail and the lessons we can take away for top deck GTR experiences.