The Big AI Debate: Creativity, Ethics and Human Connection

There was no doubt that the role of AI in media and advertising was going to be a hot topic at Cannes this year. But quite the level of chatter we saw coming off the Croissette proves this really is the topic of the year for our industry. Quite simply, how could – and should – AI shape the work that we do?

What are the risks – both business and human? Can AI be an inspiration and propellant for creativity, or is it simply a threat to craft?