Love it or Loathe it?: Brand Identities We've Grown to Love

As the Olympics draw to a close, we reflected on the broader Paris 2024 brand identity - how we collectively felt about it when first launched and how we feel about it now having seen it brought to life across a summer of sporting excitement.

And in doing this, we decided to pause, take a moment and reflect on a few recent brand identities that have taken us on an emotional journey - from our initial feelings at their launch to our current perceptions once experienced.