How Generative AI Can Improve Your Marketing Game
Business Objectives
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AI in marketing isn't just about enhancing current processes but uncovering new opportunities for effectiveness. It can generate meaningful data assets, use synthetic personas for real-time feedback, and provide insights by combining public and proprietary data. This helps marketers understand audience behavior and predict outcomes. Additionally, AI supports data talent by enhancing their tools and capabilities, empowering them to deliver better insights and value to the business.