Introverts Need Exercise, Too. How Can Sports Brands Up Their Game With Us?

Despite a growing love for fitness, many introverts feel sports brands don't resonate with them. They enjoy running, swimming, and cycling but avoid highly social activities like triathlons and "bro energy" environments. While they value premium sports gear, they dislike shopping at stores that feel like nightclubs. Introverts like sports' vulnerability and creativity but seek brands that acknowledge their less social fitness journey.