Case Studies

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Case Study

'16th Century Life Expectancy' for UK Black Pride

By McCann London

"16th Century Life Expectancy" showcases Black trans influencers through authentic portraits, partnering with five members of the community to share their personal stories and debunk myths. The exhibition raises awareness and celebrates their experiences.

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Case Study

Getting the World Comfortable with the Word VULVA

By Joan Creative

Startup Luna Daily is on a mission to smash the barriers between fem care and body care. In a culture of miseducation, mass health problems, and vulva shame, we needed to get the world comfortable with the word ‘vulva’ and increase brand awareness of Luna in a disruptive way.

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Case Study

B&Q x Uncommon Continue ‘You Can Do It’

By Uncommon Creative Studio

The powerful integrated campaign aims to silence doubt and inspire action – encouraging people that they can do it no matter how big or small.

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Case Study

Ketch-Up & Down: PR-led integrated campaign to solve one of humanity's biggest dilemmas.

By Current Global

The groundbreaking new bottle that grabbed the world’s attention, showcased Heinz’s commitment to its fans everywhere, cementing its place as the world’s favourite ketchup and solving a silly problem with an equally silly solution Delivered with FP7 McCann by our team in Dubai.

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Case Study

Waiting to Live

By VML

Like most children, Ralph, Amelia, Dáithí, Uqbah and Sienna cannot wait for Christmas. But there is something they want even more than a visit from Santa: a life-saving organ transplant.

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Case Study

Sound Scales

By VML

Baileys Sound Scales is a mobile experience that allows consumers to know how much is left in the dark thick glass bottle of Baileys.

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Case Study

The Beko Inheritance

By VML

The Beko Inheritance is a first of its kind initiative, allowing Beko customers to pass on their appliances to their loved ones through an Inheritance Addendum.

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Case Study

DON JULIO’S 1942 MINIS WIN BIG AT OSCARS

By Hunter

As the first spirits brand EVER integrated into the Oscars live broadcast, Don Julio took center stage at the most prestigious awards show in the world. We identified the ultimate toast moment and raised a glass of 1942 with Hollywood’s elite and 19.5M viewers at home.

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Case Study

World Unseen

By VML

The photography exhibition you don't need to see.

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Case Study

The Paper Towel Plea

By Publicis London

The Paper Towel Plea is an innovative new campaign that addresses the invisible barriers faced in workplace and public restrooms. Hand-written stories highlighting real-life challenges have been printed on Tork paper towels, creating a brand new form of media.

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Case Study

The Unmentionables

By MullenLowe UK

Cannes award-winning work. Cleanipedia's campaign used outdoor ads to highlight the most-searched-for stains online, which are often bodily fluids.

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Case Study

Toyota Creators of Inclusion

By T&Pm

Toyota creators of inclusion. A truly inclusive social media team that brought together creators with and without intellectual disabilities to report on the Special Olympics.

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Case Study

NatWest - Tomorrow Begins Today

By T&Pm

A full 360 brand campaign bringing meaning to NatWest's brand platform Tomorrow Begins Today - igniting action at every interaction and captivating an U35 audience.

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Case Study

Beauty Spotters - Melanoma UK

By T&Pm

Our beauty spotters campaign aims to raise awareness of the signs of Acral Melanoma, the most common form of skin cancer in Black and Brown skin i.e. people of colour (POC). Addressing the misconception that people of colour cannot get skin cancer.

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Case Study

Extra Lecture Lounge

By T&Pm

The Extra Lecture Lounge is an adaptive audio platform powered by artificial intelligence that is designed to aid neurodivergent students.

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