Beauty Spotters
People of colour are three times more likely to die from Acral Melanoma than caucasian people.
Why? Melanoma on black and brown skin is most commonly found under the nails, palms, and soles of feet, which makes detection harder and leads to much deadlier outcomes.
Our Solution?
This melanoma awareness month, we’re smashing the misconception that people of colour can’t get skin cancer and making it a conversation on everyone’s radar and social feeds- an awareness campaign designed to live ON social.
We’ll turn nail artists, nail influencers and our entire nail-obsessed nation into Beauty Spotters through nail art.
We’re creating a movement that boldly puts the spotlight on acral melanoma in people of colour.
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Beauty Spotters - Melanoma UK
Our beauty spotters campaign aims to raise awareness of the signs of Acral Melanoma, the most common form of skin cancer in Black and Brown skin i.e. people of colour (POC). Addressing the misconception that people of colour cannot get skin cancer.
