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The Ninety-Niners

LONDON theninetyniners.com

Disciplines

  • Advertising/Creative
  • Branded content
  • CRM/Customer engagement

About

A creative and CX agency that's on the side of real people.

We’re on a mission to put real people back at the heart of advertising.

Adland’s 1% is wrapped up in shiny awards and saving the world. Meanwhile, the other 99%—you know, actual customers—are left behind. At The Ninety-Niners, we’re laser-focused on what really matters: real people, real results, and creative work that works. With our RealLives™ methodology, we dig into real-world insights from real people on every brief. We’re not here to win awards; we’re here to win over your customers.

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Insights
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Insights

How Real People Feel About...Influencers

With talk that TikTok and Instagram are gaining ground on Google search amongst younger people, influencers are starting to become the first port of call for consumers to learn about products, services and brands. But do people trust them? Respect them? Like them? We spoke to some real people to get their views.
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Insights

How RealPeople Feel About...Halloween

Halloween in the UK feels like it’s getting bigger, more expensive, and more American with each year that passes. Halloween spending in the UK is projected to reach £776 million in 2024, with 3 in 5 Brits planning to make a purchase for it. We spoke to some real people across the country to find out how they really feel about it, to better understand how brands might connect with people at this time of year.
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Insights

How Real People feel about...electric cars

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all been in the headlines in 2024. Electric Cars were once symbols of the future. So why aren’t we more excited now they are here? We spoke to some real people from across the country, to find out what they really think about EVs. And provide insights to help those involved in marketing the transition.
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Insights

How Real People feel about...The Olympics

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).
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Insights

Future Mum 2035

The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of parenting? What societal trends will impact their choices when they're raising children? And what what are the implications for baby and toddler brands? We interviewed some 16-28 year olds to find about their hopes and expectations for the future. And we dug into lots of existing reports and data sources to construct a picture of parenting in the 2030s.

Events