A creative and CX agency that's on the side of real people.
We’re on a mission to put real people back at the heart of advertising.
Adland’s 1% is wrapped up in shiny awards and saving the world. Meanwhile, the other 99%—you know, actual customers—are left behind. At The Ninety-Niners, we’re laser-focused on what really matters: real people, real results, and creative work that works. With our RealLives™ methodology, we dig into real-world insights from real people on every brief. We’re not here to win awards; we’re here to win over your customers.
As lead creative agency, we reimagined the Organix brand and communication to connect with every parent’s deep desire to raise kids to have a healthy and happy relationship with food. Since launch, Organix has regained its position as the #1 baby & toddler snacks brand.
Our work for Organix introduces the 'A-Z of Great Food', which gives parents a fun way to introduce their little ones to a wide range of nutritiously delicious food. The campaign features the foods from the A-Z in fun, Rube Goldberg style stop-frame animations.
We have created an online content hub, to help business owners build mental resilience and look after their mental health in trying times. It features written guides, video and written case studies, and a portal to book a free therapeutic coaching session with a MHUK specialist.
If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.
While Buchanan’s was good at building brand associations to aspirational at-home occasions, it was not providing solutions for shoppers planning real gatherings of friends and family. Therefore we created a series of mid-funnel content for planning and consideration channels.
In the face of stiff new competition from specialist online car supermarkets such as Cinch and Cazoo, we transformed a brilliant business into a brilliant brand by focusing on what really matters to real people.
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