Future Mum 2035

The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of parenting? What societal trends will impact their choices when they're raising children? And what what are the implications for baby and toddler brands? We interviewed some 16-28 year olds to find about their hopes and expectations for the future. And we dug into lots of existing reports and data sources to construct a picture of parenting in the 2030s.