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The Ninety-Niners

LONDON theninetyniners.com

Disciplines

  • Advertising/Creative
  • Branded content
  • CRM/Customer engagement

About

A creative and CX agency that's on the side of real people.

We’re on a mission to put real people back at the heart of advertising.

Adland’s 1% is wrapped up in shiny awards and saving the world. Meanwhile, the other 99%—you know, actual customers—are left behind. At The Ninety-Niners, we’re laser-focused on what really matters: real people, real results, and creative work that works. With our RealLives™ methodology, we dig into real-world insights from real people on every brief. We’re not here to win awards; we’re here to win over your customers.

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BITE Articles

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Thought Leadership

How can Christmas advertising better embrace the shift towards underconsumption?

In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.

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Thought Leadership

Should the marketing industry be doing more to promote the business benefits of inclusion?

In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed

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Trend

Visit somewhere different this summer: the real world

Richard Dennison, Executive Creative Director at The Ninety-Niners, encourages stepping out of adland for renewed creativity

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Thought Leadership

Are brands still treating ‘real people’ as a marketing gimmick and should they be braver in embracing the messy reality of consumers' lives?

Leading with lived-experience can provide brands with a competitive advantage

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Thought Leadership

Are brands doing enough to consider cultural context within the work?

In an age of uncertainty and crisis we asked industry leaders if brands need to have more cultural awareness.

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Thought Leadership

What are you doing to empower your teams to create better boundaries?

Industry leaders must help to create an environment in which creativity can thrive

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Thought Leadership

What are you committing to spending more time on in 2024?

Industry leaders share what they are committing to spending more time on in 2024 and what they going to stop saying yes to to ensure that it’s possible

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Trend

2024, a quiet revolution

Si Goodall, Founder at The Ninety-Niners says 2024 will see mainstream culture back on the agenda

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Thought Leadership

Should brands embrace light relief this Christmas?

Striking the right tone for Christmas this year is no easy feat for brands and advertisers