BUSINESS CHALLENGE
Reposition Big Motoring World to compete with new online challengers.
Big Motoring World is a highly successful used car dealerships company facing intense pressure from new online challengers such as Cinch and Cazoo. It’s success has been built on a supply based model – having great cars at great prices. But in this new world, we needed to reinvent the brand and experience around the evolving demands of customers.
STRATEGY
Put customers in the driving seat.
We knew that most customers still want to see and drive a new car before they buy it. They are apprehensive about buying online and value the personal customer service they receive from Big Motoring World.
WHAT REAL PEOPLE THINK
“Buying a car is still a big deal. The full buying experience, not just price, really matters”
THE IDEA
We’re BIG on what matters to you
WHAT WE MADE
New visual identity and design system
Share
Big Motoring World: A big new brand and customer experience
In the face of stiff new competition from specialist online car supermarkets such as Cinch and Cazoo, we transformed a brilliant business into a brilliant brand by focusing on what really matters to real people.
