BUSINESS CHALLENGE
Broaden our brand appeal across ages and social groups
In order to become the number 1 brand in baby and toddler food, we needed to make Organix more relevant, distinctive, and emotionally engaging to all parents.
STRATEGY
Less worthy, more joy
We are parents’ ally at every stage their child’s food journey as they seek to encourage healthy eating habits. We champion great food, in a way that is a joyful, inclusive and down to earth. We believe everyone is born with the potential to love great food, and our products are designed to spark that love.
WHAT REAL PEOPLE THINK
“All the baby foods are basically healthy so make choices around convenience and what I think my baby will like.”
THE IDEA
WHAT WE MADE
- Value unlocked
- Since launch, Organix has regained its position as the #1 baby & toddler snacks brand. It also gained its highest market share in snacks since April 2020.
From the moment we first met the team at TNN we knew they would become great creative partners - working together to stretch our thinking, understanding and ultimately delivering a great new campaign for the Organix brand – “Spark their Love of Great Food”. They are genuinely interested in our business, the challenges we face and will always put parents and little ones first in their thinking – demonstrating they truly live up to their promise of representing the 99%.
Mandy Bobrowski, Marketing Director at Organix
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Organix: Putting the joy back into great food
As lead creative agency, we reimagined the Organix brand and communication to connect with every parent’s deep desire to raise kids to have a healthy and happy relationship with food. Since launch, Organix has regained its position as the #1 baby & toddler snacks brand.
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