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Case Study
Launching Persil into the world of sports with 'The Autograph'
How a simple signature sealed the deal with a new audience
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About
LOLA MullenLowe is a creative agency based in Madrid, built from world-class international talent.
LOLA MullenLowe is ranked among the Top 10 European Agencies of the Decade by Cannes Lions, and was named 'Best Agency in Spain' in 2022 and 2023, aswell as Cannes Lions Agency of the Year - Classic, by Track in 2024.
We are part of MullenLowe Global network (part of IPG), a creatively driven integrated marketing communications network, present in 55 markets.
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Case Studies
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Case Study
Finding Your Summer – all year round- with Magnum
More than inspiring people to find a piece of sun during the harsh winter, Find Your Summer invited people to indulge into the pleasure of a Magnum when they need it the most.
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Case Study
Magum 'Melting Icon'
A real-time campaign launched in 24 hours, to reminded people that even on the hottest day of Great Britain’s history, there’s always time for pleasure.
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Case Study
LYNX 'The Power of a Fragrance'
Leaning into the uncomfortable to bring humour back to LYNX advertising, while staying true to the brand’s advertising heritage.
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Case Study
Dove 'Real Virtual Beauty'
How Dove challenged the representation of women in gaming
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Archived Case Studies