Axe hits the right notes for new fragrance with music video
Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend
LOLA MullenLowe is a creative agency based in Madrid, built from world-class international talent.
LOLA MullenLowe is ranked among the Top 10 European Agencies of the Decade by Cannes Lions, and was named 'Best Agency in Spain' in 2022 and 2023, aswell as Cannes Lions Agency of the Year - Classic, by Track in 2024.
We are part of MullenLowe Global network (part of IPG), a creatively driven integrated marketing communications network, present in 55 markets.
Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend
Bruno Gomiero, Global Strategy Manager at LOLA MullenLowe, discusses how boredom can produce the most creative ideas
The environmentally conscious campaign from Lola Mullenlowe makes use of a Solar Price Board to support local shopkeepers and provide consumers with ice cream
The musical legends collaborated for the indulgent TV ad, created by Lola Mullenlowe, for the brand’s new flavour innovations
The ‘Find Your Summer’ campaign underlines that ice cream is not just for summer
The new campaign from MullenloweLOLA highlights the importance of sticking to the original
Growing old, reaching your prime, getting better with age. These are the tired tropes so often splashed across campaigns. But as Iris Apfel, the latest face of Magnum, shows: ageing isn’t really that big of a deal.
Outdoor ads morphing as we move through a city is a polarising thought. Face recognition and location tagging already make it possible for advertisers to know who and where we are.
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