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LOLA MullenLowe

Madrid https://lola-mullenlowe.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Social

About

LOLA MullenLowe is a creative agency based in Madrid, built from world-class international talent.

LOLA MullenLowe is ranked among the Top 10 European Agencies of the Decade by Cannes Lions, and was named 'Best Agency in Spain' in 2022 and 2023, aswell as Cannes Lions Agency of the Year - Classic, by Track in 2024.

We are part of MullenLowe Global network (part of IPG), a creatively driven integrated marketing communications network, present in 55 markets.

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Insights

Creative Strategies for Magnum (Podcast episode)

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling Magnum's business challenges. She is joined by Denise Verkaik-van Strien , Senior Global Marketing Manager at Magnum and and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discover how we harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns.

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Insights

Magnum ice cream on creating new use occasions (Podcast episode)

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. Our Head of Planning, Camilla Facin, talks to Ben Curtis, Global Brand VP of Magnum, about what influences that behavior and the role of mental and physical availability.

Events